April, 2025: Excellent Publicity, one of India’s leading ad-tech agencies, has once again successfully executed a high-impact campaign for ARL Tyres in collaboration with Royal Challengers Bangalore (RCB). This marks the second time the agency has partnered with ARL Tyres to enhance brand visibility and credibility by aligning with one of India’s most passionate and celebrated cricket franchises.
Designed to maximize brand recall during the cricket season, the campaign strategically leverages sports marketing to highlight ARL Tyres’ durability and performance. Centered around the brand tagline “Keep Going,” the campaign emphasizes the brand’s strength, resilience, and consistent performance values shared by both ARL Tyres and the RCB team.
This partnership aimed to leverage RCB’s global fan base to enhance ARL Tyres’ brand reach and visibility on an international level. Featuring RCB players, bold tyre grip visuals, and strong messaging, along with the official partnership, the campaign strengthens brand recall while showcasing ARL Tyres’ durability and reliability.
Manan Joshi, Co-founder of Excellent Publicity, stated, “Our goal at Excellent Publicity is to create campaigns that not only enhance brand awareness but also leave a lasting impact. By leveraging the power of sports marketing, we have successfully positioned ARL Tyres as a trusted and resilient brand.”
With this campaign, Excellent Publicity has ensured ARL Tyres’ presence in the sports ecosystem, making it a recognizable name among cricket fans and consumers.
“Our strategy focused on creating an engaging campaign that connects ARL Tyres with RCB’s passionate fan base. This partnership is a great example of how sports and brands can come together to create a meaningful impact,” said Rutvik Trivedi, Vertical Director, Sports, Excellent Publicity.
This campaign seamlessly integrates ARL Tyres with the passion and energy of the RCB team, creating a powerful brand connection. By leveraging sports marketing, we have reinforced ARL Tyres’ commitment to strength and durability, making it a brand that truly resonates with cricket enthusiasts and consumers alike,” said Neha Sharma, territory director Delhi-NCR, Excellent Publicity.
As the cricket season intensifies, Excellent Publicity continues to push boundaries, delivering innovative and high-impact marketing solutions that help brands grow.
