India’s largest lifestyle social commerce platform has partnered with the leading entertainment digital media brand Arré. The strategic partnership comes at the back of Trell’s aim to expand the reach and widen its audience base by synergizing with unique infotainment and entertainment led by original content creation platforms.
As a part of the partnership, Company Trell has also introduced Arré company’s brand page on its platform and will host popular bite-sized video content from Arré’s most popular series for its users across the country. Through this, the users will get access to engaging, informative, and entertaining bite-sized content in the form of Tune-ins, Actors’ Byte, Show Dialogue, Trailers, Promos, etc. These will provide information, videos around the previous shows on Arré company and future new launches of web series, short-form content found on both the platforms. The two companies are also planning on making exclusive content and building IPs by joining forces.
Pulkit Agrawal the co-founder and CEO of Trell said that “Original Content has got an immense attraction in the recent times with increased access to smartphones and the internet. our brand Trell’s partnership with company Arré is aimed at widening our reach and accessing aspiring content creators even in the most remote areas of the country. India is a country with 22 languages and several cultures. Our ultimate aim is to bring together a nation of various languages and cultures by the power of online content and content creators. We are excited to collaborate with the company Arré and we believe that Arré’s extensive content repository, along with Trell’s will enable us to achieve the company’s goal. We believe that we will have a wonderful relationship with the company.”
B.Saikumar the Founder of Arré company said that the company has made many successful content IPs in shows, mini-series, podcasts, and various other programs. Our partnership with the company Trell will help us to distribute these, even more, finding new audiences and new opportunities”. He also noted that “they are looking forwards to a mutually beneficial long term partnership with the company”.
At present, Arré reaches out to 200mn people in India across its platform, its social handles, and 20+ platforms it is distributed across. Trell currently offers content in 8 languages including English, Marathi, Kannada, Tamil, Bengali, Malayalam, Hindi, and Telugu with 45 Mn+ monthly active users and over 100 Mn+ downloads.
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