Dec 16, 2012: International surf lifestyle brand Billabong marks it debut in India. Billabong will be marketed and distributed in India by Arvind Lifestyle Brands through its stores. An exclusive distribution agreement was signed in this regard. Billabong is the world’s largest surf wear brand with a turnover of $1.5 billion and also has a presence in casual wear apparel and youth accessories. Outdoor sports and lifestyle segment in India will now be witnessing an intense competition with Billabong making a debut and Reliance brands introducing brands like Quiksilver and Roxy in India. Arvind Brands as part of expanding its footprints in India acquired Debenhams, Next and American lifestyle brand Nautica earlier this year.
