Arvind Limited, an integrated solutions provider in textiles with strong fiber-to-fashion capabilities for a global and domestic customer base, proudly announces a strategic collaboration with His Highness, Dr Lakshyaraj Singh Mewar of Udaipur, as the brand ambassador for Primanté, its premium suiting & shirting brand.
Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur is a remarkable individual with diverse talents and achievements. His endeavors span across philanthropy, education, sports patronage, business leadership, captivating TED talks, and an impressive array of Guinness World Records. Since his youth, he has dedicated himself tirelessly to public service, championing noble causes with unwavering passion and selflessness.
“I am honored to collaborate with Arvind as the brand ambassador for Primanté Luxury Fabrics’, said His Highness Dr Lakshyaraj Singh Mewar of Udaipur. “This partnership not only represents a union of heritage and innovation but also signifies our collective dedication to elevating the standards of luxury and sophistication in the realm of fashion. Together, we embark on a journey to inspire a lifestyle that embodies timeless elegance and refinement.”
“We are pleased to welcome Dr Lakshyaraj Singh Mewar of Udaipur to the Primanté family,” said, Mr. Kulin Lalbhai, Executive Director, Arvind Ltd. “His association with our brand not only reinforces our commitment to excellence but also sets the stage for exciting collaborations and innovations in the luxury fashion space.”
Primanté stands as the epitome of sophistication, with fabrics such as Australian Merino wool with Italian design to create exquisite suiting fabrics and Egyptian Giza and Supima Cotton Shirting. From Super 120s to Super 200s, Primanté’s wide range showcases a fusion of fine count fabrics with blends including Silk, Mohair, Lycra, Linen, and innovative Poly filaments. Primanté offerings extend beyond suit fabrics it also includes tweed jackets, business coats, and shirting, all crafted to the highest global standards of product development and quality control. The Primanté collection is available at all “The Arvind Stores” and Multi-Brand Outlets.
This collaboration marks a significant milestone in Primanté’s journey, positioning it firmly in the elite class of luxury fabrics. As the company continues to innovate and push the boundaries of textile technology, it is committed to bringing forth a range of Italian-inspired Designs that redefine luxury and sophistication.
Together with Dr Lakshyaraj Singh Mewar of Udaipur, Primanté embarks on a journey to inspire a lifestyle of luxury and refinement. Stay tuned as we unveil a series of ground-breaking initiatives that redefine the art of dressing in the modern era.
