Asian Paints, one of the top rate paint manufacturers, these days released their series of texture paints, ‘Royale Play Taana Baana’, which celebrates Indian roots.
Asian Paints Ltd is an Indian multinational paint organization situated in Mumbai, Maharashtra, India. The organization is engaged in manufacturing, promoting, and distributing paints, coatings, merchandise associated with domestic décor, tub fittings, and the offering of associated services.
The name of the title was stimulated with the aid of using the various and culturally wealthy weaving strategies of India, including Tussar, Bandhej, Ikat, Palm Weave, Madras Checks, Pom Pom, Basket, and Charpai. The organization has collaborated with Ideabrew Studios, one of India’s fastest-developing full-stack podcast studios, to exhibit what ‘Royale Play Taana Baana’ stands for and what makes it unique.
To shed focus on the above-mentioned textures, Ideabrew Studios took the audio documentary route. A studies group traveled the period and breadth of the country to discover approximately the foundation and the artwork at the back of those textures for his or her audience. The group spoke with artisans, weavers, and professionals who did exceptional sorts of weaving. Taking the engagement quotient higher, the podcast encapsulates the tradition, style, and songs, specifically the numbers they sing at the same time as weaving.
These sounds are captured with the purpose to deliver out the essence in each episode. So, one simply does not pay attention to it, however feels it as well! Hosted with the aid of RJ Hrishi K, this first-of-a-type podcast additionally entails professionals like designers, historians, artwork collectors, museums, academics to in addition set up the authenticity and originality of the topic.
Aditya Kuber, the CEO, of Ideabrew Studios, added, “We desired our listeners to not just connect to the colors and textures that Asian Paints has newly created but additionally recognize the origins and tradition of the numerous Indian weaving strategies that stimulated this series. We thought of including tracks withinside the podcast, specifically the songs that weavers sing at the same time as at paintings. Our innovative groups traveled throughout the country to search for the weavers and recognize their stories, and ‘Royale Play Taana Baana’ is made of those tough paintings they have got positioned in. We are happy to companion with Asian Paints to rejoice the actual and unique textures from the numerous components of India.”
Royale Play Taana Baana is to be had on Spotify, JioSaavn, Apple Podcast & Amazon Music.
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