When a house’s exterior is frequently subjected to heat, dust, and severe weather conditions, the attractiveness of the walls can be diminished, particularly if the paint is allowed to fade or become worn away. When it comes to protecting the beauty of a home’s external walls from deterioration or destruction, Asian Paints Apex DustProof ticks all of the boxes. This idea is cleverly driven home in the company’s latest advertising campaign for paint and home decor. The ad emphasizes how the Asian Paints Apex DustProof emulsion is the best paint option available to combat any dust storm and to protect residential walls from extreme weather conditions. If it were applied to houses, it would protect them from adverse weather conditions, allowing them to remain in pristine shape for many years.
The TV commercial was conceived by Ogilvy India and shows a couple’s wedding ceremony that is disrupted by an unexpected dust storm just as the bride is about to make her entrance. The TVC then shows how Apex Dustproof comes to the rescue and saves the day. The exceptional product prevents dust from adhering to walls and keeps paint intact for a longer period of time as a result of its resistance to dust pickup (DPUR). In the ad, Asian Paints draws attention to this proposal by using humor, which helps to ground it in reality and makes it more approachable. This outdoor wall finish is water-based, and it also comes with a performance warranty of 5 years.
“Every individual strives to retain the beauty of their houses throughout their life,” Amit Syngle, the Managing Director and Chief Executive Officer of Asian Paints Limited, remarked about the new television commercial. The collection of dust, on the other hand, can be detrimental to the outside of one’s home and lead to the colour going away. Customers may protect the exteriors of their homes from the damaging effects of dust while also preserving the attractiveness of their homes for an extended length of time by using Asian Paints Apex DustProof. This product offer has been delivered in a light-hearted manner through the use of the recently released film for Apex Dustproof.”
In addition, Sukesh Nayak, Chief Creative Officer of Ogilvy Mumbai, stated that “Dust is the subject of several funny jabs in the movie. The action of story takes place during a wedding when dust causes everything to appear to be in disarray. It is at this point when Asian Paints Apex Dust Proof comes to the rescue to save the day and the wedding.
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