National, 24th March 24, 2025 – For over eight decades, Asian Paints has been a part of homes and hearts across India, from small towns to bustling metros, from first homes to dream homes built over a lifetime. Countless homes across the country have relied on Asian Paints through repeated warranty cycles across various product categories, reflecting a legacy of trust that has only deepened with every generation. Today, Asian Paints stands as a reliable partner in almost every home, embodying a bond built on consistency, protection, and joy. Bringing this relationship to life, Asian Paints has launched a new corporate film, ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai.’
In its new film, Asian Paints has beautifully captured how, across geographies and generations, homeowners have turned to the brand to protect and enhance their homes. From modest apartments to grand ancestral homes, Asian Paints has been a trusted partner in every consumer’s journey. The brand remains present at every stage of life, evolving with people’s changing needs and aspirations, and helping them build beautiful homes filled with joy, beauty, and comfort.
The idea behind the new corporate film is simple, yet visually and musically appealing. Conceptualized by Ogilvy, the film takes viewers on a heartfelt journey through the country’s diverse homes, showcasing the lasting bond that Asian Paints shares with Indian families. Through warm visuals, soulful music, and emotional storytelling, the film highlights that the Asian Paints warranty is more than just a promise — it’s a mark of trust passed from one generation to the next.
Speaking about the campaign, Amit Syngle, CEO & MD, Asian Paints, said, “Asian Paints has been a part of Indian homes for over 80 years, growing alongside generations of homeowners and their evolving needs. ‘Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai’ is a celebration of the deep bond and connection we share with millions of families, as well as their unparalleled trust for the brand. Across the country, a vast majority of homes have a mark of Asian Paints’ protection and beauty. This film captures that legacy along with the role we’ve played in making every home feel special, cherished and beautiful.”
Across homes, cultures, and life stages, Asian Paints continues to bring colour, unmatched innovation, and joy to people’s lives — making every home a beautiful home.
Speaking on the campaign, Sukesh Nayak, CCO, Ogilvy said “With ‘India ka Har Doosra Ghar,’ we’ve crafted a narrative that explores the deep, unshakable bond between Indian homes and Asian Paints. This film is a tribute to the trust that generations of homeowners, across India have placed in us. Every second home in the country stands as living proof of Asian Paints’ promise — protection that lasts, beauty that endures, and a legacy built on reliability. This campaign brings that connection to life, capturing the heart and soul of Indian homes in a way only Asian Paints can.”
Asian Paints has always focused on bringing meaningful innovations that enhance the homeowner’s experience. Through this campaign, Asian Paints reflects its ongoing journey of adapting and growing alongside the people it serves, offering top notch solutions that help make every home truly special.
The campaign has been launched in March—at the peak of cricket season when millions tune in to the game that unites diverse regions. It connects the unique stories of countless homes with a shared spirit of home love. Much like cricket, Asian Paints remains a constant, unifying force in every household.
