Hyderabad, 6th January, 2025: Asian Paints, a global player in paint and colour technology, proudly announces the launch of Asian Paints Chromacosm—the world’s largest architectural colour system. Featuring over 5,300 unique shades, it is set to revolutionise the way architects, designers and industry professionals engage with colour.
To celebrate the launch of Chromacosm, Asian Paints has collaborated with renowned architect and artist Suchi Reddy, founder of the New York-based Reddymade studio, known for her innovative and human-centric approach to design. Together with Asian Paints, Reddy has conceptualized and created an art installation that encapsulates her interpretation of Chromacosm – an artistic exploration of the infinite universe of colour.
This striking work features a series of rods that transition from black to vivid colour, representing a totality of colour. Inspired by a dimensional colour study, this installation transforms colour into a tangible 3D experience, offering viewers a profound exploration of Chromacosm’s possibilities. Reddy’s installation will be unveiled at a press conference on December 17, 2024, and later be on display for public viewing at the Architecture and Design Film Festival at NCPA, Mumbai from January 9 to 12, 2025. For over a decade, Asian Paints has been documenting colour in India in the form of still photography, oral storytelling and film, through the lens of traditional craft practices. From the deep indigos of Ajrakh to the bold maroons of Kalamkari, Asian Paints has drawn inspiration from the exquisite work of artisans and the everyday life of the Indian people. This mapping and exploration of colour in India has informed the diversity of our library of colours – the Asian Paints Chromacosm.
A Milestone in Colour Innovation
Over seven decades, Asian Paints has developed significant technical expertise and visual acuity in the realm of the science of colour.
Recognizing the industry’s need for an expansive yet unified colour repository, Asian Paints has created a streamlined system by using a combination of algorithmic and visual methods, with over 5300 shades arranged by hue and depth. One of the key features of Chromacosm is its ability to present all nuances of a given colour family, from the lightest to the darkest in intensity and saturation. This allows designers to view and compare every shade within a colour family at a single glance, streamlining the decision-making process and ensuring that the final selection aligns perfectly with the designer’s vision.
Asian Paints Chromacosm’s Impact on the Industry
The launch of Asian Paints Chromacosm as the world’s largest collection of paint colour marks a significant milestone in the architecture and interior design industry globally. As a proud Make in India initiative, it stands as a testament to India’s growing creative representation on the global stage. This comprehensive colour system empowers architects, designers and industry professionals to push the boundaries of design, and explore and implement their creative visions with greater precision and confidence.
“The creation of Chromacosm is a reflection of our commitment to creativity and excellence in the field of colour technology,” says, Amit Syngle, MD and CEO Asian Paints. “With over 5300 shades, the repository offers a level of precision and variety that has never been seen before in the industry, and will revolutionise the way architects and designers approach colour selection, providing them with an unparalleled range of options to bring their creative visions to life, and offer myriad colour choices for the discerning customer.”