One of the largest watch manufacturers, Timex Group India Ltd, has announced Asim Riaz as the new face of Helix, a brand of Timex.
A brand known for offering coeval and stylish watches for the youth, Helix has a 10-year-old strong footprint and various satisfied customers across India.
With Asim on board, the brand aims to increase engagement with fitness and fashion enthusiasts, who are fond of experimenting with their everyday looks and aspire to have an edgy style.
Helix had recently launched a new smartwatch, Helix Smart 2.0, and is looking forward to a hopeful year with more user-friendly smartwatches.
Asim Riaz, a renowned actor, and model is best known for his appearance on the reality show Bigg Boss 13, where he became the show runner-up. After Bigg Boss 13, he has been seen in many music videos and has also launched his rap song recently. He has also modeled for leading brands such as Lenskart.
He resonates with the vision of Helix. His enthusiasm for fitness, hustle, and bold sense of favor makes him the right fit for representing the brand.
Manoj Juneja, the Vice Chairman of Sales and Marketing of Timex Group, said in an interview that they are thrilled to announce Asim Riaz as the new face of the Helix. Asim’s personality sparkles with a balance of authentic, fun, and obstinate-something that perfectly fits the brand. He is the perfect face for the brand with his sense of style, which is bold and fashionable. They look forward to launching their upcoming timepieces with Asim.
On the association with the Helix brand, Asim Riaz said in one interview that he is honoured and delighted to be associating with one of the most iconic watchmakers, Timex Group. He resonates a lot with the brand Helix as it is fresh, genuine and creates watches, especially for the free-spirited youth who likes to experiment with different styles.
Timex Group deals in designing, manufacturing, and marketing distinctive timepieces all around the world. Timex Group is a private company, and its headquarter is in Middlebury, Connecticut, and has numerous operating units with over 3,000 employees across the globe.
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