When it comes to protecting one’s financial future, the phrases “savings” and “investing” are interchangeable. Edelweiss Personal Wealth, Edelweiss Wealth Management’s wealth management branch, has launched a new digital campaign called “Don’t Waste.”
Invest.’ (Kharch taalo Fizool.) Invest in kar daalo. The ad aims to raise brand awareness and encourage people to invest. On their social media accounts, users are constantly exposed to offers and discounts. People are readily enticed by these offers and end up squandering money that could be invested. The investments can eventually convert into fortune and guarantee their future.
As a result, Edelweiss’ advertising strategy aims to accomplish two goals. To begin, make people aware of their poor spending habits by asking, “Is your money secure with you?” Second, it encourages customers to join up for the Edelweiss Mobile Trader App and take advantage of world-class trading and investment opportunities.
“We often come across people who are unwilling to invest, either because they find it hazardous or due to a lack of money,” Puneet Gupta, Digital Business & Marketing Head For Personal Wealth, Edelweiss Wealth Management, said of the launch of the digital campaignPeople have been found to be negligent with their own money.
The convenience of making internet purchases often tempts consumers to spend recklessly. With this campaign, we hope to educate individuals about how to cut down on wasteful spending and instead invest their money. Because even the tiniest sum, if correctly invested, can go a long way toward safeguarding our future.
” The programme is aimed at all income earners, with the overarching goal of teaching them on how to invest correctly. Edelweiss intends to target 12 cities, both Tier I and Tier II. Facebook, Twitter, LinkedIn, Instagram, and YouTube will all be part of the digital campaign. This digital campaign will consist of two unique videos that will be released in stages.
The campaign will be further exploited on OTT platforms as part of the media mix in the next phases. Ashish Kharwatkar, Independent Creative Director & Consultant, and Edelweiss’ in-house brand team, lead by Ritika Sachdeva, created and implemented the campaign idea as a digital video.
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