New Delhi, October 24th, 2024 — ASORT, a leading lifestyle and personal care brand, is excited to announce the launch of its exclusive men’s grooming range under the Mr. Huffman brand. With a strong commitment to providing high-quality, innovative products tailored to the modern man, Mr. Huffman aims to redefine grooming standards and enhance the self-care experience for men across India.
The men’s grooming market in India is seeing unprecedented growth, with the industry expected to reach a value of over ₹35,000 crore by 2024. This dynamic market is rapidly expanding as more men are embracing personal care and grooming as an integral part of their daily routine. With the launch of Mr. Huffman, ASORT aims to cater to this growing demand by offering a premium range of products that combine quality, performance, and style.
Crafted with the finest ingredients, the Mr. Huffman grooming range features a variety of products designed to address the specific needs of men’s skin, hair, and beard care. From invigorating face washes to serums and moisturising creams to advanced beard oils and styling gels, the product line ensures that men can look and feel their best every day. Each item has been meticulously formulated to deliver superior results, offering effective solutions for a refreshing grooming routine.
The Indian men’s grooming market is projected to grow at a staggering CAGR of 12-14% through to 2030. This expansion can be attributed to the increasing disposable income, rising awareness about personal grooming, and a shift in consumer behavior towards premium and specialised products. ASORT’s entry into this vibrant market with Mr. Huffman is a strategic move to tap into the evolving preferences of Indian men, who are increasingly seeking high-quality and innovative grooming solutions.
“We are thrilled to introduce Mr. Huffman to the Indian market,” said Mr. Roshan Singh Bisht, Co-Founder & CEO, ASORT.com “Our goal is to provide men with products that not only meet their grooming needs but also elevate their everyday routine. With the launch of Mr. Huffman, we are proud to offer a sophisticated range of high-performance grooming products that deliver the best in quality and luxury.”
ASORT’s Mr. Huffman grooming range is now available for purchase across various online platforms. With its strong focus on quality, innovation, and customer satisfaction, Mr. Huffman is set to become the go-to brand for men who prioritize self-care and grooming.
