Mumbai, 13th February 2023: Arjun Madhavan, CEO of Assemblage Entertainment, India’s premium CGI animation house, has joined the board of the prestigious Indian Animation festival – AniMela. In its maiden year, AniMela aims to promote talent and exhibit world-class films created by independent filmmakers, animation studios, students, and enthusiasts. The event will also provide a space for in-depth artistic and technological reflection in the AVGC space.
Scheduled to take place in November 2023, AniMela is India’s first International Animation, VFX, XR, Gaming & Comics Festival. The event endeavours to bring the spirit and energy of the world renowned and most widely attended Animation Festival, Annecy, in India, to provide an impetus to the local animation industry and kickstart a creative exchange that forms the bedrock of a collaborative art form such as animation.
The team was honored to have the opportunity to meet Mickaël Marin, CEO of CITIA & Véronique Encrenaz, Project Manager, MIFA from Annecy International Animation Film Festival, France who graced the AniMela launch event.
Commenting on this industry first, Arjun Madhavan, CEO, Assemblage & Board of Strategists at AniMela, said, “By facilitating an exchange of knowledge in the form of workshops, seminars, and business networking, AniMela will bring together the industry’s top minds to educate, inspire and innovate through meaningful discussions. It will play a pivotal role in shaping the future of animation in India. Through the showcase of films that emanate from India but also globally, it will create a vibrant platform to share ideas and foster a creative and cultural exchange.”
“We’re pleased to have Arjun join the board of strategists of AniMela. He brings with him a dynamism, fresh ideas and perspectives that are crucial to drive this initiative. Arjun comes from a legacy of pioneering many firsts in the industry, and Madmax, his father, is revered for his indelible contribution to the ecosystem. Arjun adds a unique and refreshing voice that is required to build the AniMela platform for young aspiring animation filmmakers, gamers and visual artists and bring the best of the world to India,” added Kireet Khurana, Director, AniMela, and the recipient of 6 President’s National Awards, 15 Int’l awards and 50+ assorted awards for his defining works.
