29th April 2022: Ivia Beaute Pvt Ltd, a Gurgaon-based personal care manufacturing company with the main brands ‘Astaberry‘ and ‘Ikin,’ recently announced a new product range of Hair Removal Creams and Wine Facial Kits, with actress and model Mouni Roy as the brand’s face.
Roy, who is seen in a TV commercial having fun with goldfish comments, “I’m ecstatic to be the face of a company like Astaberry, which shares my early passion for natural, herbal components. The brand’s attitude and unique commitment to bringing the greatest goods based on Ayurvedic and Scientific principles that are conscious, socially responsible, cruelty-free, and environmentally friendly with all-natural ingredients is genuinely praiseworthy. My skincare routine is more enjoyable now that I use Astaberry.”
“Taking care of our skin is a daily habit and it needs to be nurtured with the goodness of nature,” says Achal Arya, Director, Ivia Beaute Pvt. Ltd. “That’s what the essence of our campaign with our brand‘s face, Mouni Roy, is.” The goodness of Ayurveda, an age-old Indian science based on active natural ingredients, is merged with modern formulations and distinct smells in Astaberry products. Millennials and salon owners alike are raving over the newly released Astaberry Wine Facial Kit and Wine Face Wash. This unique facial kit is made with natural ingredients and precisely designed formulations, such as Red Grape extract, which helps to eliminate fine surface lines and replenish depleted moisture while also improving skin moisturization, firmness, elasticity, eternal radiance, and fairness. The use of mild smells and well-crafted packaging enhances the sensory experience of the items, making it more delightful and rewarding.”
Astaberry has developed a complete line of skincare, haircare, and personal care products with its dedicated in-house R & D team of professionals in cosmetics, chemistry, and product design. The brand has also expanded its “Astaberry Ikin” active skin and hair care line by introducing a painless and side-effect-free Hair Removal Cream.
“Astaberry has a very distinct range of personal care products crafted over years of research,” said Anand Oberoi, Managing Director, Oberoi IBC. “From the Wine Facial Kit to Astaberry indulge Sulfate-free Vitamin C foaming face wash to Astaberry’s Papaya sunscreen infused with the richness of natural papaya extract or the Astaberry Professional Skin Rejuvenating Vitamin E Face Serum.” The goal at hand was to create messaging that matched the brand’s mission statement. The goal is to manage Astaberry’s communication strategy in order to develop it as one of the country’s leading personal care brands in the long run.”
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