The move is intended to capitalize on Allu Arjun’s massive fan base to strengthen its brand positioning in Southern India and drive sales.
Astral Limited has named actor Allu Arjun as their brand ambassador for the pipes and water tank businesses, which helps them to increase their market share in the southern market. According to the company, this collaboration will add value to the entire Astral pipe ecosystem and boost Astral’s market presence.
With its piping business, Astral Limited is one of the fastest-growing companies in India, leading the way in terms of volume and contribution to the company. Astral Limited sees South India as a huge market. Astral has expanded its portfolio beyond pipes and building materials to include adhesives, water tanks, sanitary ware, and faucets.
This association aims to add value to the entire Astral pipe ecosystem and boost Astral’s market presence. Astral Limited’s largest market is in South India. In addition to pipes and building materials, Astral has diversified into other portfolios such as adhesives, water tanks, sanitary ware, and faucets. The company’s strategic decision is in the direction of its vision of achieving significant revenue streams and significantly contributing to its overall piping business.
According to Kairav Engineer, Astral, “this partnership represents an important milestone for us as a brand because Mr. Allu Arjun is renowned for his distinctive acting & dancing styles and enormous fan-following.” Astral is delighted to collaborate with him to strengthen our brand equity and brand consideration in India’s southern states. The regional connection, combined with an enormously popular star, will assist us in establishing strong footholds, increased mind share, and market share in these markets.”
“I am excited to be associated with Astral Pipes, a brand that is a household name and well-known for quality, innovations, and forward-thinking,” Allu Arjun said. I appreciate the brand’s versatility and look forward to working with it.” The company’s strategic decision is in the direction of its vision of achieving significant revenue streams and significantly contributing to its overall piping business.
Follow and connect with us on Facebook, LinkedIn & Twitter
