- The campaign is to encourage online astrology in the country.
- The launched campaign caters to a young demographic dividend of 20-35.
- The brand has leveraged social media and celebrity collaborations to increase awareness.
India’s No.1 online astrology platform Astrotalk has launched a digital campaign to promote online astrology consultation in the country by providing astrology-related services to all. The campaign will help strengthen the penetration of the brand in the audience seeking convenient mediums for astrological guidance and consultation.
Owing to the uncertainty looming around the lives of the people, Astrology, ‘the study of celestial objects and their impact on human lives in one form or the other has existed over centuries and been an inseparable part of Indian culture’. For many, it’s an important part of their lives and helps them in making informed decisions in a fast-paced bustling world. The Astrotalk digital campaign echoes that one doesn’t need to step out for astrology consultation, the campaign puts a spotlight that one must switch to Astrotalk to connect with genuine astrologers through their app. The brand also mentioned that users can find and select astrologers based on their user ratings, reviews, feedback and choice to keep them positive during the bad phases of life. The brand has leveraged social media and roped in popular Bollywood actress Mouni Roy for their digital video. The digital campaign is launched on all digital platforms like Facebook, Instagram, YouTube and major OTT channels. The brand has also collaborated with influencers and celebrities on social media to amplify its campaign across the country.
The platform ensures access to quality astrologers while considering the specific needs of the people seeking services. The platform has robust onboarding and context screening services to ensure quality and client satisfaction. It has been observed through constant client engagement that the demographic that uses Astrotalk is of age 23-35 from all genders, who have either been living or have moved to metros and cities in search of life and livelihoods. The most sought resolutions were related to companionship, marriages, professional growth, finances, and businesses.
While elucidating the objective of the ongoing campaign, Mr Puneet Gupta, Founder & CEO, Astrotalk said, “I feel a sense of pride in announcing that the age-old tradition of Astrology is now being acknowledged by the younger generation of the society. As per our data, most of the consumers that interact with the app belong to the demographic dividend of 20-35 years. The traffic is usually from the metropolitan cities of the country and is dominated by women catering to almost 60% of the total ratio. Through Astrotalk, we aim to provide holistic life-related solutions via our online astrology platform with over 2,500 genuine and varified astrologers servicing people for half a decade. The platform is No. 1 in terms of revenue generated in India, proving that it is a trusted platform by over 3,00,00,000 patrons. He added that in this fast-paced life young Indians from metropolitan cities often have queries related to love, relationship, marriage, job, business etc. At Astrotalk, astrology at the ease of a tap on their smartphones has helped the patrons realise happiness and positivity during rough patches of life.”
