Astrotalk, India’s No. 1 online astrology portal, has launched a digital campaign to promote online astrology consultation across the country by making astrology-related services available to everyone. The ad will aid in the brand’s penetration among those looking for easy access to astrological guidance and consultation.
Because of the uncertainty that pervades people’s lives, Astrology, defined as “the study of celestial objects and their impact on human lives in one form or another, has existed for ages and has been an inseparable part of Indian culture in one form or another.” It’s a significant aspect of many people’s lives, and it helps them make informed decisions in a fast-paced, hectic world.
The Astrotalk digital ad emphasizes the need of switching to Astrotalk to interact with genuine astrologers using their app, rather than going out for astrology consultations. Users can also locate and choose astrologers based on their user ratings, reviews, feedback, and preferences to keep them positive during difficult times.
For their digital film, the brand used social media and enlisted the help of famed Bollywood actress Mouni Roy. The digital campaign will be available on all major digital platforms, including Facebook, Instagram, YouTube, and OTT channels. The firm has also used social media to work with influencers and celebrities to spread the word about its campaign across the country.
The portal ensures that customers seeking astrological services have access to qualified astrologers while also taking into account their demands. To assure quality and client satisfaction, the platform offers extensive onboarding and context screening services. Astrotalk’s target market is people between the ages of 23 and 35, of both genders, who have either lived in or migrated to metros and cities searching for a better life and livelihood. Companionship, weddings, professional progress, wealth, and businesses were among the most popular resolutions.
Mr. Puneet Gupta, Founder & CEO, of Astrotalk, expressed delight in stating that the age-old tradition of Astrology is now being recognized by the younger generation of the society while explaining the goal of the ongoing campaign.
According to company data, the majority of users that interact with their app are between the ages of 20 and 35. The majority of the traffic comes from the country’s major cities, with women accounting for about 60% of the entire ratio.
Astrotalk’s online astrology portal, which has over 2,500 authentic and verified astrologers serving people for over a decade, promises to deliver holistic life-related solutions. The platform is India’s leading revenue generator, demonstrating that it’s a trusted platform with over three crore users.
He went on to say that in today’s fast-paced world, young Indians in metropolitan centers frequently have questions about love, relationships, marriage, jobs, and business, among other things. Astrology has helped patrons at Astrotalk find happiness and positivity at difficult times in their lives with the comfort of a tap on their iPhones.
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