Through this digital campaign, the brand is not only bringing forth the trend by posting new Oreo recipes but also share the user made recipes that are uploaded by Oreo lovers on social media channels…
Oreo, a biscuit brand from Mondelez, has launched its digital campaign “ #AtHomewithOreo” to help consumers to create a spark in their innovative plugs and enhance creativity with Oreo cookies. The brand aims to infuse tons of fun in their day to day lives through engaging activities and challenges which have a weird way of helping people stay connected.
Recently, an extension was added to the campaign, the 2.0 version of the anthem – Make Way for Play, was introduced in order to encourage consumers not only to create moments of playfulness but also to share and spread among their loved ones.
Associate director marketing, Mondelez India, Sudhanshu Nagpal said, “ Our goal is always to bring families closer through fun moments, and current lockdown proved to fit to reinvent our strategy while incorporating a sense of playfulness and fun with the country’s favorite cookie, Oreo. #AtHomewithOreo was another attempt to bring people together by breaking them away from isolation through various engaging activities. As the lockdown continues, our main aim is to connect with the consumers through our campaign and provide them means to maintain their innovation plug sparking at all times”.
Mark Mcdonald, Executive Vice President and Head of creative, India, Digits said, “ Despite Covid-19 pandemic and current lockdown, it is clear that people want to connect with each other, share and innovate. Oreo has always stood for encouraging playful moments with families and loved ones. #AtHomewithOreo campaign aims to inspire and encourage people to adopt fun and playful moments with their families by staying indoors. Starting from fun recipes with Oreo to keeping its hands busy with Oreo Art, and giving adults a break from their work from home stress, the brand has ensured to keep the spirit alive. We have also further amplified the campaign with #MakeWayForPlay. A playful and fun challenge brings people together by passing on the Oreo club virtually.”
