Atomberg technologies, a fan brand has now extended its product portfolio to the kitchen appliances category by launching a mixer grinder named, Atomberg MG 1. Now, Atomberg launches their first ad film on mixer grinders around their core preposition- a range of speeds for a range of foods.
Atomberg MG 1 delivers the widest range of grinding speeds in the country and is the only mixer grinder in India with a BLDC ( Brushless Direct Current Motor ) motor. It brings home lots of benefits like consuming less power, having the widest range of RPM available, and having low noise operation. The efficient BLDC motor takes a lower wattage to deliver a high performance. It can grind the toughest ingredients at 18000 RPM.
The ad film displays a jugalbandi between a couple, where the husband shows his beatboxing skills, and the wife replies to him with a mixer grinder Atomberg MG 1. As the beatboxing intensifies, the wife replies with a higher level of speed on her mixer grinder that shows various features of the mixer grinders like chopping, slow grinder, and heavy-duty grinding for different varieties of foods ranging from veggies to hard shells. All these amazing features are available in one mixer grinder, that is, Atomberg MG 1.
Speaking on the brand campaign, Arindam Paul, Chief Business Officer at Atomberg said- We are excited to launch our first mixer grinder DVC for all our food lovers and enthusiasts. All our belief to challenge the status quo comes from asking one simple question, that is, why not, and staying true to the philosophy of why not. We have presented a storyline that is different from other traditional mixer grinder ads. We believe that we have created something that should break through the clutter. Our early trends( view rates, clicks, and even purchases ) are positive.
When most appliances, including fans, use induction motors, Atomberg has pioneered the use of a BLDC motor which is more energy efficient. The energy saving results in an actual cost saving of Rs. 1500 per year. Atomberg also offers a smart range that can be operated via an app, Alexa, and Google Home.
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