India’s largest SFB Bank launches the latest campaign ‘Badlaav Humse Hai’, which promises to supply a shift in Digital banking practices. This is often the primary campaign of promoting communication by AU bank since its initiation – an ingenious endeavor that shows the bank’s passion for innovation.
‘Badlaav’ campaign: The new brand came from AU banking business conducted among 750+ banking points spread across 15 states and two union territories, the campaign brings AU as a change-maker within the banking sector. The Banks hopes to spread the message of challenging the status to reinforce reach across India’s major cities.
Sanjay Agarwal- CEO of AU Small Finance Bank, expresses his views on the campaign that, “AU Banks are commenced two and half decades ago, meaning to take financing to the unbanked and since the last four years, we’ve successfully spread both services likewise, as geographical reach range. Through innovation, we are successful across the banking spectrum. We are becoming proud by doing things differently to the delight of consumers and launched AU 010, a digital bank. We will work towards Badlaav in the banking sector”.
AU has introduced the two most famous influential actors on Indian cinema, Aamir Khan and Kiara Advani, to form the campaign more impressive and produce a universal appeal. Aamir Khan also referred to as “Mr. Perfectionist” of the Indian Cinema industry will electrify the AU campaign. He always brings signified change throughout his professional journey, like AU banks within the lives of thousands of shoppers. Actress Kiara Advani also cheering the motto “Badlaav” within the campaign.
In association with AU Banks, Aamir khan said, “When I came to see Mr. Sanjay and the team from AU Bank, their dedicated and focused mind on making things simpler for the typical Indian affected me. As our philosophies match, I am looking forward to working with Sanjay and his teams.
Kiara Advani, said “I am a believer of the very fact that ‘Change is that the only constant’. Living in an evolving society, I genuinely felt we’d like to vary the encircling around us. I am happy for the success of AU Banks in such a brief period, truly a stimulating journey, and that I believe in AU’s professional ethos and commitment to the audiences.
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