Audi and Netflix team up on “The Gray Man” to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the official automotive brand of the film, 4 Audi vehicles will feature in it. It includes the all-electric Audi RS e-Tron GT and Audi Q4 Sportback e-Tron, as well as the Audi RS 7 Sportback and Audi R8 Coupe. The Gray Man opened in a few theaters globally on July 15 and will be available on Netflix from July 22, 2022. This film is a modern-day global action thriller featuring many stars: Ryan Gosling (Sierra Six), Chris Evans (Lloyd Hansen), Ana de Armas (Dani Miranda), Wagner Moura (Laszlo), Julia Butters (Claire), Dhanush (Avik San), with Billy Bob Thornton (Donald Fitzroy), Jessica Henwick (Suzanne Brewer), Regé-Jean Page (Denny Carmichael), and Alfre Woodard (Margaret Cahill), and many more.
Audi in the spotlight
The fully electric Audi RS e-Tron GT is driven by Sierra Six, and the fully electric Audi Q4 Sportback e-Tron is driven by Agent Dani Miranda. The Audi RS 7 Sportback is driven in a chase sequence with Agent Dani Miranda behind the wheels, and the Audi R8 Coupé is spotted in a drive-up sequence with Dhanush.
Henrik Wenders, Head of Brand, AUDI AG says, “This film has a global charm and intrigue.” He explains the contribution of Audi’s role in production, which went far beyond just supplying vehicles. He said that this cooperation made them feel the action and high speed. Like the Russo brothers, they are using technology to create something unseen and unexperienced before at Audi. Audi worked with the director Joe and Anthony Russo on selecting the new cars and adds that it was fascinating to be partners on this film production and to work closely with Netflix.
Anthony Russo also comments on this by saying that, as a storyteller, he has always been interested in finding and exploring modern technologies to find new tools to do something no one has ever done before. That is what excites him. With that kind of approach, he would apply to anything, particularly to the evolution that happens with cars right now.
Following the Netflix launch on July 22, Audi will reveal the story behind the Audi Q4 Sportback e-Tron in a digital short film where viewers will know how Agent Dani Miranda was trained with her electric car.
This partnership between Audi and Netflix will come to life across many countries around the world with global premiere arrivals that enclose Audi’s fully electric fleet and social and digital activations for fans to immerse themselves in the world of The Gray Man.
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