Music has been instrumental and has now been coping with the new routines. The soothing voice of Arjit, a peppy number by AP Dhillion either their Podcast by Neelesh Misra, has helped listeners to overcome a bad day. This will persuade listeners to hear the audio throughout their day with the help of many other devices. This has endowed them to create several listening experiences. Hereafter, they could listen to the podcast while doing their house chores like cooking, working, or in their leisure time.
Audio advertising can help their brand to create a personal intimacy with their customers on these platforms, while many others couldn’t provide this. We could predict that Indian listeners would spend 2.5 hours per day and have spared 80% of their precious time for this, as they can’t be accessed through visual media. Hence, these listeners Are mostly missing out on their valuable time with these customers.
Moreover, through Spotify, their messages will be watched and we could assure that their ads will get delivered in the same moment these listeners opened the app. Most of the listeners are very much interested in swiping and scrolling. A deep understanding of our listeners and a connection with all-day could aid craft and would enable them to deliver messages that provoke others rather than disturbing the moment.
Meanwhile, 75% of Spotify listeners indicate that they could now remember that adds got increased when they got appreciated upon. Spotify could even help them to get in touch with many customers at the right moment. The outcome was -2.7x higher awareness and 5.3x more than the campaigns with basic demographic targeting.
Multi-device listeners in India could stream music for 2.5 hours per day. Those were their precious screenless moments on screenless devices such as home speakers, cars, gaming consoles, smart TVs. Hereafter, audio has begun to get valued as a great outlet to deal with visual fatigue from the screen and this could help them to divert their mood. 56% of Gen Z has stated that screen-less moments could endow us with a good escape from the visual world. Now, more than 4 billion playlists in Spotify. They could now know what their listeners are doing while playing the podcast. Further, this could help them to choose something creative for their vibe.
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