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Ananthu B S

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PepsiCo is promoting its new relaxation beverage Driftwell by interrupting end-of-day screen time
Announcements & Achievements

PepsiCo is promoting its new relaxation beverage Driftwell by interrupting end-of-day screen time

Ananthu B S -
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To break stereotypes, Unilever bans the use of the word “normal” in beauty packaging and ads
Branding/Advertising

To break stereotypes, Unilever bans the use of the word “normal” in beauty packaging and ads

Ananthu B S -
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Why is ‘growth software’ the holy grail for bringing sales and marketing teams together?
Branding/Advertising

Why is ‘growth software’ the holy grail for bringing sales and marketing teams together?

Ananthu B S -
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The Vivo IPL is expected to begin in April, with broadcasters looking for higher ad prices and more brands eager to advertise
Events/Celebrations

The Vivo IPL is expected to begin in April, with broadcasters looking for higher ad prices and more brands eager to advertise

Ananthu B S -
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In the new campaign, Goodknight salutes women for their #PyaarWaliProtection
Branding/Advertising

In the new campaign, Goodknight salutes women for their #PyaarWaliProtection

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ITC Vivel inspires women of the future to think independently and take control of their lives
Announcements & Achievements

ITC Vivel inspires women of the future to think independently and take control of their lives

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To increase loyalty, Urban Outfitters is experimenting with a paid membership scheme
Articles

To increase loyalty, Urban Outfitters is experimenting with a paid membership scheme

Ananthu B S -
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In France, Amazon Prime Video has launched a TikTok-exclusive collection
Announcements & Achievements

In France, Amazon Prime Video has launched a TikTok-exclusive collection

Ananthu B S -
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What advertisers mean as a result of Google’s rejection of post-cookie identifiers
Branding/Advertising

What advertisers mean as a result of Google’s rejection of post-cookie identifiers

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57 per cent of customers stayed faithful to a brand during the tumultuous year of 2020
Branding/Advertising

57 per cent of customers stayed faithful to a brand during the tumultuous year of 2020

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