Home Authors Posts by Mahima Thankam Raju

Mahima Thankam Raju

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Chief Meme Officer: simply the best force multiplier right now for marketing
Branding and Advertising

Chief Meme Officer: simply the best force multiplier right now for marketing

Mahima Thankam Raju -
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IHeartMedia buying Triton Digital for $230 million to support sales of podcast ads
Branding and Advertising

IHeartMedia buying Triton Digital for $230 million to support sales of podcast ads

Mahima Thankam Raju -
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As marketers jump to CTV, the Trade Desk notices record spending
Entertainment

As marketers jump to CTV, the Trade Desk notices record spending

Mahima Thankam Raju -
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Roku’s revenue rises 58 percent amid streaming video growth
Entertainment

Roku’s revenue rises 58 percent amid streaming video growth

Mahima Thankam Raju -
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Advertisers favor CTV purchases over streaming start-ups with established media outlets
Branding and Advertising

Advertisers favor CTV purchases over streaming start-ups with established media outlets

Mahima Thankam Raju -
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McDonald’s is ramping up the chicken sandwich wars with falling merchandise
Branding and Advertising

McDonald’s is ramping up the chicken sandwich wars with falling merchandise

Mahima Thankam Raju -
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The Old Spice open its first barbershop, doubling as a content studio
Branding and Advertising

The Old Spice open its first barbershop, doubling as a content studio

Mahima Thankam Raju -
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In-house Sweetgreen preps agency with new executive
Branding and Advertising

In-house Sweetgreen preps agency with new executive

Mahima Thankam Raju -
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CMOs see a rise in crisis, but the action is necessary to preserve gains
Articles

CMOs see a rise in crisis, but the action is necessary to preserve gains

Mahima Thankam Raju -
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