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Mahima Thankam Raju

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Did Jeep jump in the Super Bowl ad starring Springsteen too quickly?
Automobile

Did Jeep jump in the Super Bowl ad starring Springsteen too quickly?

Mahima Thankam Raju -
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India has to rely on US social media apps, unlike China
Entertainment

India has to rely on US social media apps, unlike China

Mahima Thankam Raju -
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The digital marketing mandate of Pink Lemonade bags for Swiggy’s in-house brands
Branding and Advertising

The digital marketing mandate of Pink Lemonade bags for Swiggy’s in-house brands

Mahima Thankam Raju -
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Gaming is poised at a very fascinating level in India
Consumer Behavior and CRM

Gaming is poised at a very fascinating level in India

Mahima Thankam Raju -
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DoorDash, Shake Shack provide flashback of Boyz II Men for Valentine’s Day 
Branding and Advertising

DoorDash, Shake Shack provide flashback of Boyz II Men for Valentine’s Day 

Mahima Thankam Raju -
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Jimmy John’s bets on ‘strong DNA’ in digital rebranding
Branding and Advertising

Jimmy John’s bets on ‘strong DNA’ in digital rebranding

Mahima Thankam Raju -
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As customers head outside, OOH carries on ‘new potency’ as devices burn out
Branding and Advertising

As customers head outside, OOH carries on ‘new potency’ as devices burn out

Mahima Thankam Raju -
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Data-driven,’ always-on’ experiential campaigns planned by Coke as sales dip
Branding and Advertising

Data-driven,’ always-on’ experiential campaigns planned by Coke as sales dip

Mahima Thankam Raju -
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Social media ads spending increased over the holidays, with video content at the center of attention
Branding and Advertising

Social media ads spending increased over the holidays, with video content at the center of attention

Mahima Thankam Raju -
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As brands play it carefully, the role of the Super Bowl redefined
Branding and Advertising

As brands play it carefully, the role of the Super Bowl redefined

Mahima Thankam Raju -
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