Domino’s Pizza Inc is an American multinational pizza restaurant that was found in 1961. It is headquartered in Ann Arbor, Michigan. In 1985, Domino’s opened its store in Tokyo and after a few years, the restaurant became the second American franchise to open in the Dominican Republic. By 1995, it expanded its reach to more than 1000 international locations and by 2014, it was operating in more than 6000 international locations. The restaurant is known for its innovative strategies. Domino’s launched its veteran delivering the dream franchising program in 2007 and also introduced its mobile and online ordering sites. Later, the firm also introduced an online application, pizza tracker which allows customers to track the order which brought huge profits.
Domino’s recently launched the ‘2020 ke dost of the year’ campaign. 2020 was the year with many ups and downs and the brand observed changes in behaviors that arose from the circumstances of the year, like people getting closer to family, relatives, and connecting with old friends because of virtual mode. Amongst the difficult situations in 2020, these changes brought joy among people. The end of the year is the time when everybody looks back and thinks that they had passed all the difficulties with the help of special relationships they made during the year. “2020 ke dost of the year” gave people a chance to acknowledge all these bonds that people had made and also thanked people for making 2020 more joyful. The campaign also urges people to vote for their ‘2020 ke dost’ and as a part of this campaign engrossing and quirky titles are awarded to this special ‘dil dost’.
The campaign is conceptualized by AutumnGrey, a digital and social media marketing agency that operates in the digital marketing and advertising space and also offers social media outreach, Search Engine Optimization, and social media listening, The agency is well known for its work with reputed firms. The gripping campaign sees content expanding from an online award generator to videos made by influencers on Instagram and many other digital platforms and it is a part of Domino’s current efforts to celebrate the relationships irrespective of age.
