Salon savants in India now have a new destination for the scalp to soul experience as Aveda the global leader in prestige hair care.
A truly elevated salon offering, the first Aveda X Nykaa opens doors in the garden city of India – Bengaluru. With this opening, Aveda is all set to bring its international hair offerings to Indian consumers, now strengthened by Nykaa’s Indian beauty expertise and deep market knowledge.
Tapping into this market, ELCA Cosmetics Private Limited and FSN Brands Marketing Private Limited (a material subsidiary of FSN E-Commerce Ventures Limited), have tied up to enter the professional, luxury hair care space, building brand awareness and authority.
The salons aim to set new industry standards by building and expanding Aveda’s exclusive network of salons while leveraging Nykaa’s retail prowess and understanding of the Indian consumer. The salon will be a one-stop shop in the form of a unisex lifestyle salon, providing 100 percent vegan premium Hair services – Color, haircut styling, and hair care along with exclusive rejuvenating rituals.
Founded in 1978, Aveda innovates in botanical technologies and green chemistry, combining the principles of modern science and Ayurveda, the ancient healing art of India. It creates cruelty-free, vegan, high-performance formulas for beauty professionals and consumers, all with sustainability at heart.
Both their high-performance franchises, Invati Advance, Nutriplenish, and Botanical Repair have each won dozens of awards for innovation, performance, and sustainability, and the brand was awarded the 2021 CEW Sustainability Excellence Award, which reflects the highest standards of sustainability values in the beauty industry.
Aims to become the #1 Prestige Retail hair Care brand in India, with a unique high performance and clean beauty differentiation. This partnership will bring together Aveda’s global expertise in the natural hair care space and Nykaa’s retail and Indian beauty knowledge, to cater to conscious consumers who are looking for differentiated and efficacious experiences.
This association is set to drive recruitment, awareness, and sales growth, across all priority channels, while ensuring differentiation and relevance.
Spread across an aesthetically created 1,700 sq. ft., the retail concept of the salon in HSR Layout Bengaluru communicates the brand’s close relationship with nature, echoing quality, simplicity, and tranquility. In addition to hair services such as haircuts, color, and style, the Aveda X Nykaa salon houses various stations such as spa rooms, manicure pedicure stations, as well as hair and makeup stations.
The offerings available are also customizable, which include hair treatments such as Botanical Therapy that assist hair and scalp imbalances. The services offered to focus on entirely curating an experience that leaves you feeling relaxed and satisfied from scalp to the soul.
The Salon will also offer a unique Aroma Sensory Journey and stress-relieving experiences with Aveda’s exclusive Rituals of Renewal. These are deeply rooted in the brand’s heritage and designed to relax and rejuvenate every guest.
A few of them include – the Comforting Tea Ritual, a cup of herbal drink upon arrival; Stress-Relieving Hand/Scalp Ritual, which allows guests to experience the calming effects of Aveda Stress-Fix products through a complimentary massage.
The one-of-a-kind Aroma Sensory Journey is a guided tour of scent, sensuality, and memory to have a guest discover their preferred Chakra Balancing Pure-Fume Mist Aroma that truly speaks to them and helps balance their energy.
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