15 February 2024, India: AVOW, the award-winning, global app growth company specializing in mobile OEM advertising, announced today the appointment of Guenole Le Gall as its new Vice President of Client Strategy. An industry veteran, Guenole will lead the Client Services team in India and other regions, dedicated to providing brands with a comprehensive 360-degree service experience throughout their mobile business growth journey, from launching apps on multiple mobile OEMs to fine-tuning user acquisition campaigns for optimal results.
Guenole joins AVOW with 20+ years of experience marked by a dynamic career trajectory that has seen him excel in various leadership roles. Prior to joining AVOW, Guenole served as Director and Owner at Aiizo, offering expert international sales strategy and development consulting. His career includes leadership roles at Digital Turbine (VP International Advertising, APAC – EMEA – LATAM), Tempr, Mozoo Group, French Digital, and Orange, where he established and managed Sales, Customer Success, and Partnership Teams.
Ashwin Shekhar, AVOW Co-Founder and CRO, commenting on the appointment says, “We are delighted to welcome Guenole to our leadership team. His extensive experience and expertise in mobile advertising and digital marketing align perfectly with AVOW’s commitment to delivering exceptional value to our clients. Guenole’s impressive background positions him as a cornerstone in our journey to transform our client strategy and maintain our leadership in mobile OEM advertising.”
Ashwin further adds, “AVOW has witnessed an impressive 5-year track record of exponential year-on-year growth in the mobile OEM marketing space. In India, we have successfully worked with prominent industry players including Amazon Prime, Navi, Zupee, Unacademy, Paytm, Swiggy, JioMart, MPL, Byju’s and Matrimony.com offering incremental user growth and engagement for their mobile apps. Guenole’s strategic addition, along with the recent appointment of Melissa Bohlsen as CMO, underscores AVOW’s dedication to strengthening its senior leadership team to further solidify its industry prominence in dynamic markets such as India.”
On his new role at AVOW, Guenole says, “I’m honored to join AVOW and excited to deliver exceptional value to our clients and partners by leveraging my extensive network, knowledge, and global market experience. My vision is to cultivate dynamic partnerships with many of the world’s leading brands, consolidate client touch points, further elevate operational efficiency and accelerate client growth. With our talented team, I’m confident we’ll continue to lead and evolve the industry.”
