Tuesday, February 18, 2025
HomeArticlesAxis Bank brings Sanskrit into the Digital Age this Independence Day

Axis Bank brings Sanskrit into the Digital Age this Independence Day

Thursday, 15th August, 2024:

On this year’s Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a distinctive campaign that spotlights Sanskrit, one of the world’s oldest languages, as a creative solution to a modern-day challenge.

Although Sanskrit is one of India’s 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.

Anusha Shetty, chairperson, group CEO Grey India, shared, “This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We’re confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit.”

View the film here: https://youtu.be/8ouAAtLZlWY

Visit www.sanskritpassword.com to explore the campaign in action.

Campaign Credits: 

Agency: Grey India / AutumnGrey

Chairperson, group CEO: Anusha Shetty

Managing Director & Chief Creative Officer: Sandipan Bhattacharyya

 

 

Agency Team: 

Nishanth Anantharam – Executive Creative Director – Copy

Akshay Crasta – Sr. Copywriter

Atul Pathak – Creative Director – Copy & Content

Hilma Aysha – Copy Supervisor

Jane Sequeira – Assistant Creative Director – Copy

Zainab Haji – Assistant Creative Director – Copy

Nishant Sethi – Executive Creative Director – Design

Ganesh Jadhav – Lead Animation & Design

Nandan Lad – Group Head – Design

Sagar Pawar – Sr. Design Director

Soumyadeep Ghosh – Sr. Group Head – Video Production

Vikrant Singh – Account Director – Client Servicing

Trisha Singhee – Account Manager – Client Servicing

Kanishka Mokashi – Account Manager – Client Servicing

Raviraj Shetty – Sr. Vice President – Finance

Chandrakant Achar – Sr. Manager – Finance

Santhosh Murugan – Director – Technology

Rohan Khude Patil – Sr. Lead Engineer – Technology

Takshil Khanvilkar – Sanskrit Expert – Professor

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts