Axis Bank brings Sanskrit into the Digital Age this Independence Day

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Thursday, 15th August, 2024:

On this year’s Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a distinctive campaign that spotlights Sanskrit, one of the world’s oldest languages, as a creative solution to a modern-day challenge.

Although Sanskrit is one of India’s 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.

Anusha Shetty, chairperson, group CEO Grey India, shared, “This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We’re confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit.”

View the film here: https://youtu.be/8ouAAtLZlWY

Visit www.sanskritpassword.com to explore the campaign in action.

Campaign Credits: 

Agency: Grey India / AutumnGrey

Chairperson, group CEO: Anusha Shetty

Managing Director & Chief Creative Officer: Sandipan Bhattacharyya

 

 

Agency Team: 

Nishanth Anantharam – Executive Creative Director – Copy

Akshay Crasta – Sr. Copywriter

Atul Pathak – Creative Director – Copy & Content

Hilma Aysha – Copy Supervisor

Jane Sequeira – Assistant Creative Director – Copy

Zainab Haji – Assistant Creative Director – Copy

Nishant Sethi – Executive Creative Director – Design

Ganesh Jadhav – Lead Animation & Design

Nandan Lad – Group Head – Design

Sagar Pawar – Sr. Design Director

Soumyadeep Ghosh – Sr. Group Head – Video Production

Vikrant Singh – Account Director – Client Servicing

Trisha Singhee – Account Manager – Client Servicing

Kanishka Mokashi – Account Manager – Client Servicing

Raviraj Shetty – Sr. Vice President – Finance

Chandrakant Achar – Sr. Manager – Finance

Santhosh Murugan – Director – Technology

Rohan Khude Patil – Sr. Lead Engineer – Technology

Takshil Khanvilkar – Sanskrit Expert – Professor