Thursday, 15th August, 2024:
On this year’s Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a distinctive campaign that spotlights Sanskrit, one of the world’s oldest languages, as a creative solution to a modern-day challenge.
Although Sanskrit is one of India’s 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.
Anusha Shetty, chairperson, group CEO Grey India, shared, “This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We’re confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit.”
View the film here: https://youtu.be/8ouAAtLZlWY
Visit www.sanskritpassword.com to explore the campaign in action.
Campaign Credits:
Agency: Grey India / AutumnGrey
Chairperson, group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Agency Team:
Nishanth Anantharam – Executive Creative Director – Copy
Akshay Crasta – Sr. Copywriter
Atul Pathak – Creative Director – Copy & Content
Hilma Aysha – Copy Supervisor
Jane Sequeira – Assistant Creative Director – Copy
Zainab Haji – Assistant Creative Director – Copy
Nishant Sethi – Executive Creative Director – Design
Ganesh Jadhav – Lead Animation & Design
Nandan Lad – Group Head – Design
Sagar Pawar – Sr. Design Director
Soumyadeep Ghosh – Sr. Group Head – Video Production
Vikrant Singh – Account Director – Client Servicing
Trisha Singhee – Account Manager – Client Servicing
Kanishka Mokashi – Account Manager – Client Servicing
Raviraj Shetty – Sr. Vice President – Finance
Chandrakant Achar – Sr. Manager – Finance
Santhosh Murugan – Director – Technology
Rohan Khude Patil – Sr. Lead Engineer – Technology
Takshil Khanvilkar – Sanskrit Expert – Professor
