Coca-Cola India, is a leading soft drinks business in the country, offering its customers a wide range of healthy, inexpensive, high quality, refreshing drink options. The business has refreshed customers with its drink items since its re-entry in 1993. Coca-Cola India has introduced a new brand campaign for the leading refreshing beverage, Sprite.
In their latest films, the campaign features leading celebrities Ayushmann Khurrana and Tapsee Pannu portraying the funny and irritating aspects of relaxing-at-home. The major concept emerges from the idea from how we all might address the irritants which comes our way when we relax in front of our favorite screen, watching some shows or when browsing casually through social media feed, and how we can kick back with a Sprite instead of being concerned by the irritants.
Moving in sync with the new normal’s challenges and opportunities, the whole shooting procedure was exciting and challenging and brought many different perspectives with itself, most parts of the shooting happened virtually.
In the commercial, Ayushmann candidly dodges the continuous disturbances from WhatsApp communities and navigates across a sea of hashtags on social networking sites. Taapsee puts the brakes on cliched promises and beep-filled web series during the lockdown.
Tapsee Pannu shared her thoughts on the different concepts and the shoot of the advertisement. She said, “Among all the campaigns that she has shot for in the past, the Sprite ad remains one of her favorites. She said that her mind is always personally related to outspoken and honest concepts. The thought behind ‘Bakwaas Hatao. Sprite Uthao’ really resonated Tapsee and she thinks that the campaign looks super cool and hope everyone will enjoy it with a chilled Sprite!”
Ayushman Khurana said about the new campaign, “Bakwas Hatao. Sprite Uthao”, It’s about the real and relatable disruptions around us during the moment we want to head back home and relax. In the present scenario, filming for the campaign brought many different learnings and perspectives. All necessary precautions were taken to guarantee that all have adhered to the safety guidelines. Ayushman enjoyed this filming, as it was filmed in his own hometown, Chandigarh. He added that He is very happy to be a part of Sprite and hopes everybody will enjoy their time to relax and unwind.
The films conclude with a soothing reminder that certain things rarely change, so Sprite is always the perfect choice for a pleasant accompaniment to make one’s home screen time happier and more enjoyable.
