TECNO, TRANSSION India’s global premium smartphone brand, has renewed its brand association with Bollywood superstar Ayushmann Khurrana. The resumption of the collaboration with the star is based on mutual trust and admiration, and it is expected to reinforce the brand’s motto “Stop at Nothing.”
The premium brand will stand out for its consistent efforts to provide consumers with highly perceptible technology and innovative devices. With this continuation, TECNO Mobile hopes to strengthen its consumer trust and maintain its rapid growth trajectory.
Ayushmann Khurrana has positively influenced the Indian youth as a ground-breaking actor who has disrupted the age-old, monotonous narratives of the Indian film industry. His film selections and relatable characters align with TECNO Mobile’s brand philosophy of providing something innovative and best-in-class.
While Ayushmann’s content is novel, TECNO’s diverse set of offerings with advanced and premium technology across its five product lines is. Over the last year, the actor has been heavily involved in the smartphone brand’s product launches and campaigns across electronic and social media platforms.
“Whether it’s my performance in front of the camera or TECNO’s performance in the smartphone segment, we have always believed in the motto of ‘Stop at Nothing,'” Ayushmann Khurrana said of the ongoing brand relationship. “Individually, the brand and I have grown in our respective fields in the last year, and I hope to continue that growth through my collaboration with Tecno Mobile. With this continued collaboration, we anticipate an even more exciting journey ahead.”
“Currently, TECNO Mobile is the third-largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022,” said Arijeet Talapatra, CEO of TECNO Mobile – India, of the resurrected union. We’ve accomplished this through our ‘India first’ and segment-first approach, and as we continue on our journey, we hope to cater to consumers at all price points.” With a focus on the mid-to-high segment for the coming year, the partnership with Ayushmann will be critical. Especially given his fandom among GenZ and Millennials, a key demographic for the brand.
“They are evolving as smartphone consumers, with expectations around variety, high-end features, and technology, much like consumer tastes in films and entertainment content,” Talapatra added.
This alliance, according to TECNO, will kick off the company’s focus on the mid-high segment this year, as well as go the extra mile for technology democratization and making new-age technology accessible to people at disruptive price points. Ayushmann Khurrana will appear in upcoming brand campaigns across channels and platforms for the POP, SPARK, POVA, CAMON, and Phantom product lines.
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