Gurugram, 17 June 2023: Betterhalf – India’s first and only AI-driven matrimony super app has unveiled another heartfelt campaign to celebrate Father’s love and break down the stereotypes between father-children relationship this Father’s Day.
The campaign features the bond between a father and son that evolves over time and undergoes numerous transformations until one realizes they have become more than just a parent – a friend too. This Father’s Day, Betterhalf exquisitely captures the essence of this friendship in a heartwarming yet amusing ad film that celebrates this unique bond shared between a son and his father.
As the pivotal moment arrives as showcased in the brand film, children can sense that it is the time when their dad begins to recognize that they are ready to step into his shoes.
Commenting on the gist of the campaign, Mr. Pawan Gupta, Co-founder and CEO of Betterhalf said, “Father’s love is always selfless yet unspoken. Many of us, even after growing up, hesitate to share our secrets or open up about our personal life with them. This Father’s Day, we have tried to capture the essence of a true father-children bond and remind the young generation that a father plays an important role in shaping our journey throughout life, he always knows us from the inside.”
Through this campaign, Betterhalf endeavours to honour the complexities and beauty of a father-child bond. It celebrates the meaningful roles of a father from being a parent and nurturer to stepping up to become a friend.
The matrimony super app has gained impressive response on its campaign across social media platforms. It has recorded over 50K views on Instagram and 10K views on YouTube.
Though Betterhalf is a forerunner in the matrimony space that has built an AI-enabled super app, it is well-recognized for its marketing initiatives that spark thoughtful conversations about life and relationships. Be it about embracing the mother’s love or expressing gratitude towards the father’s role.
Links: https://youtu.be/fnaC2xUiGnw
https://www.instagram.com/p/Ctl28oAgsoN/?hl=en
