The Baggit new campaign launched with the #forever resilient which celebrates ordinary women doing extraordinary things. Most of the brands focus on the usual category such as trends and style. Baggit is different from them. Baggit did not show models wearing stylish clothes and showing products. Baggit shows in its new campaign that its emotional connection with its audience which has lasted 30 years is very strong.
In Baggit’s new campaign, Baggit focuses on an innate quality that is an inseparable part of almost every women’s personality irrespective of her profession and background. Whereas other brands mostly showcase women’s power, gender equality, women achieving great things, etc. Baggit covered resilient females and become their spokesperson so that these powerful stories reach the maximum audience. Mahuya Chaturvedi, SBU head, Baggit India, said “, in today’s world where everything is driven by social media and digital platform audience want to consume real content”.
The Baggit new campaign showcased two true stories of women: a banker woman who has gone above and beyond to assist other people and secondly a doctor’s covid journey. The campaign has gotten a huge response that attempts to encourage more women to share their stories. This campaign like revolutionary because it shows ordinary women doing extraordinary things.
Baggit looked back at what it had built for its consumers over the last 30 years. It realized that consumers had huge trust in the brand and the products. Baggit bags used by consumers is more than 5-7 years. Baggit bags have stood the test of time and test of use which is enough to last that long! Baggit says their quality of bags which falls consumers to purchase this brand. They always make high-quality and tough products that are meant for every woman. Moreover, the brand Baggit has also been enough to stick to it made in India aim with its Chinese competitor. Nina Lekhi, founder and MD, Baggit India said that Baggit ‘resilient’ had a seamless product-brand-consumer connection. It was the perfect link. Also, Baggit urges all women to share their stories of resilience through the Instagram handle and #baggitindia.
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