Bajaj Electricals Limited, India’s top consumer electronics company, has launched a multi-platform campaign centered on the concept of ‘Cools like ice.’ ‘It looks fantastic!’ The new TV commercial tries to appeal to Indian consumers seeking a pleasurable and attractive summer experience. The current series provides exceptional room cooling and includes the ‘Bajaj TMH36 Skive Tower Air Cooler,’ which won the GOOD DESIGN® Award 2021.
The TVC, which was conceptualized by McCann Worldgroup India, displays a drone camera view traversing across a variety of settings. The camera view begins atop the mountains, slides down snow-covered trees into a lengthy valley beneath them, cruises through thick clouds and fog to a frozen lake and waterfall, and finally displays the Bajaj Air Cooler series.
This compelling visual is accompanied by a poetic narration that draws parallels between cool and lovely destinations and the new Bajaj Air Cooler line, which boasts better cooling technology and stylish styling.
In India, air coolers are a cost-effective and intelligent approach to beating the heat. Air coolers are typically used invented rooms to cool them down by drawing fresh air in from outside the room. This keeps the room cool and comfortable. With customers spending more time indoors in the previous two years, demand for elegant home appliances with a modern design has skyrocketed, making Bajaj Air Coolers a must-have item this summer.
Krishna Raman, Business Head of Consumer Products at Bajaj Electricals Limited, commented on the brand film, saying that the epidemic drove customers to stay indoors for the majority of the past two years, where they realized the value of having a better quality of life at home. This resulted in a greater emphasis on the items’ visual appeal while maintaining their utility.
Bajaj Electricals has taken advantage of this shift in consumer preferences by providing products that combine the best of both worlds. They have released a new variety of air coolers as a monument to this, and their new brand film plays a major role in showcasing both the aesthetic features and functional benefits to the end-user, just in time for the scorching summer season.
He went on to say that the company is confident that the brand film will strike a chord with their customers and, as a result, generate interest in their cutting-edge products.
Bajaj Electricals is a household appliance pioneer. Desert Coolers, Tower & Personal Coolers, and Window Coolers are among their many products, all of which are easy to use and maintain.
Due to enhanced cooling capabilities and forceful air delivery with surround cooling, the new range of air coolers gives an unrivaled ambient room cooling experience. The range will be widely available in offline retail channels via the Bajaj Electricals website and other top e-commerce platforms, with prices starting at INR 6,690.
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