Market intelligence is what has illustrated us as a brand since 1972. We are proud to be functioning with some of the steering FMCG brands globally, including in India, by providing them with a deeper knowledge of the consumer landscape and where it’s leading.
Our objective is to assist people and businesses prosper. Our Mintel Reports India gives our clients with a holistic perspective of the Indian consumer market. Each report is established on primary consumer research with a sample size of 3,000 customers across Metro and Tier 1 to 3 cities throughout the four main regions and performed in six local languages.
We deliver 52 such reports throughout the year to assist our clients to stay on top of shifting consumer behaviour across the Food, Drinks, Beauty, Personal Care, Household Care and Lifestyle categories.
Also, our Global New Products Database (GNPD) has ascertained itself as the explicit source to track and analyse global product innovations across 86 markets every month. Our expert analysts understand these data to deliver insight-based suggestions that brands can seal into their business strategies.
When we glance at the food category specifically, protein is one of the massive trends in consumer diets at the moment – they’re glancing for alternative sources of protein. Still, our data exhibits that preconceived beliefs over taste and experience stay the biggest barrier to consumption.
Over half of Indian consumers (55%) approve that vegetarian meat substitutes do not bid to them. This illustrates an opportunity for food brands to innovate with common plant-based ingredients to drive trials among Indians. For marketers, this suggests targeting consumers (e.g.vegetarians vs meat eaters) with distinct positioning.
We also detect a transition towards holistic beauty in the beauty and personal care space. As consumers increasingly recognise that beauty is an expansion of both physical and mental well-being, this is where brands can link the gap between them.
We are stimulating our expert-led method to help businesses and people thrive. For instance, in assisting clients to keep tabs on the shifting market and consumer trends, Mintel’s Global COVID-19 Tracker peeks into the effect of the pandemic on consumer sentiment and behaviour. At the same time, our economic issues tracker concentrates on how these transitions are being moulded by the economic slowdown.
Our Mintel Reports India proceeds to give our clients a holistic view of the marketplace to facilitate better strategic decision-making and understanding of what Indian consumers expect and why.
Mintel also gives custom services like Consulting, giving clients bespoke-data-based recommendations based on their certain needs. Whether a client is looking to attain a deep understanding of skincare trends to initiate a new premium product or heighten its position in a particular drinks category, we have a board of experts who can assist them open their next strategic opportunity.
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