Sourav Ganguly, popularly called Maharaja of Indian cricket has been appointed as the brand ambassador of Bandhan Bank. Sourav Ganguly will help in amplifying the message of the bank- ‘ Jaahan Bandhan Wahaan Trust ‘and endorse its products and services. The message emphasizes the trust of their customers that the bank has been able to earn in its journey of seven years and over the last two decades in the various avatars before the bank.
The journey of Bandhan bank and the career of Sourav Ganguly have lots of similarities between them. Just like, Sourav Ganguly led to the transformation of the Indian cricket team in the early 2000s, in the same way, Bandhan bank has led to the transformation of not-so-privileged rural and semi-urban households. Sourav Ganguly worked harder, scored runs, and established himself as a dependable member of the team, likewise, Bandhan bank first started as an NGO and then became a brand receiving the trust of people and stakeholders. Thus, both have established themselves well as iconic bands and trusted names across the country and the world.
On the day of the launch of this integrated marketing campaign with Sourav Ganguly, Chandra Shekhar Ghosh, MD and CEO of Bandhan bank said- Sourav Ganguly is one of the most successful captains in the history of the Indian cricket team due to his dedication and commitment to the game. This association is another step to connect deeply with customers across the spectrum reinforcing the mission of inclusive banking.
Sourav Ganguly said-For a bank, the trust of people is very important and it is good to see that they have gained the trust of millions of people in such a short span.
Apurva Sircar, head of marketing at the firm addressed Ganguly as Dada spoke out that both have established themselves as trusted brands across the nation and the world and both have their origins in West Bengal but they have not let that define them. This campaign signifies Mr. Ganguly as the brand ambassador of Bandhan bank and draws inspiration from the journey of Sourav Ganguly. Besides, the marketing campaign of Bandhan bank will have a 360-degree approach across TV and all digital platforms.
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