BARC Ratings: News18 Gujarati claims leadership position, ABP Asmita pushed to second spot

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BARC Ratings: News18 Gujarati claims leadership position, ABP Asmita pushed to second spot

New Delhi | 23 February, 2023: As per the latest data released by the Broadcast Audience Research Council (BARC), News18 Gujarati has bagged the number one spot in the Gujarati News segment with 25.1% market share this week.

According to the latest BARC data, News18 Gujarati has beaten ABP Asmita, TV9 Gujarati, Sandesh News, VTV News and Mantavya 24×7 News. ABP Asmita stood second at 23.9% market share, whereas the market share of TV9 Gujarati was at 19.3%. Sandesh News stood at 14.4%, VTV and Mantavya 24×7 News captured 13.9% and 3.4% market share respectively. (BARC; market share% 24 hrs, TG: All 15+, Guj/D&D/DNH, Wk 07’23, All days)

With the most robust line up of Prime Time shows & anchors in the news genre, News18 Gujarati presents shows that offer unmatched perspective and also decode the news to make it easily comprehensible. This results in tremendous resonance for News18 Gujarati with the audience.

To keep News18 Gujarati’s programming and presentation unique and far ahead of the competition, the channel has invested in editorial resources, along with state of the art studios and its ground network of reporters. As a result, News18 Gujarati has gained significant traction on YouTube as well as social media platforms.