COVID 19 pandemic has completely changed consumer behavior. This pressured businesses to change their advertising, marketing, campaign, and media expenses.
While brands are presently attempting to hit the appropriate tone between a global health emergency, the future forecast market shifts, increased competition, and a demand for creative and violent marketing practices.
During the pandemic condition, the sanitaryware industry suddenly adjusted to new market demands. Manufacturers of sanitaryware and bath ware have been bringing new and innovative products to battle the virus and provide hygienic touchless remedies for the past two years.
While developing touch-free products is important, changing marketing strategies to reach your target audience is also analytical. Today’s consumers exhibit extensive research and seek the advice of others before making a purchase. Hence, building brand trust is crucial. Once a consumer bonds with your brand, they are more likely to make repeat purchases which created bridging the trust-loyalty gap.
It’s also worth noting building brand awareness among your target audience and the general public. It also does not occur as a result of some advertisement, but rather of multi-channel marketing promotions. Strong brand knowledge is the result of multiple efforts that go beyond attempting to achieve paying customers.
Research your audience and market Change your plan as per the market’s demands, use social media to the most on the competition, Track and analyze the results expand your media coverage before finalizing your marketing policies, it’s critical to conduct extensive research. Examine the new information and make effective changes to your plan.
Due to the Covid pandemic, people are forced to spend most of their time at home rather than places for social interactions such as shopping, cinemas, leisure, etc. Therefore, it is the right time for the companies to reexhibit their marketing plans
The whole marketing campaign should be created with an individual touch in mind to connect with your target audience.
Make ensure that your audience participates in your social media promotions. This can be acquired by asking questions, asking the customers to leave their feedback as comments on posts, or asking them to retweet or share the company’s social media profile.
It’s critical to correct your marketing plan for cost-effectiveness while you’re working on it. You can choose specific methods to track before launching a brand awareness campaign, and then revisit them after a certain amount of time has passed.
Obtaining media coverage is an effective and efficient strategy for increasing brand awareness. Whether you’re a start-up or an established company, media exposure is an important way to gain exposure.
Rishi Kajaria, MD of Kajaria Bathware and JMD, Kajaria Ceramics, shares ideas to boost a marketing plan for creating an impression on targeting the audience
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