After a multi-agency pitching competition, Roposo, a leading creator-led live entertainment commerce platform, chose BBH India (a division of Publicis Groupe India) as its Agency on Record (AOR).
The collaboration comes at a time when Roposo is improving its customer experiences and growing its marketing efforts for LIVE Shopping and entertainment. As Roposo’s AOR, BBH India will now create both consumer-focused and business-driven marketing campaigns. Roposo and BBH will collaborate to create integrated creative and strategic communications that will break into the expanding Indian live commerce category in a significant and distinct way.
After a multi-agency bid, BBH India’s Mumbai office was chosen to manage the account.
In a statement regarding the collaboration, Abhinav Jain, vice president of Roposo, said, “We are pleased to have BBH India on board as our brand agency partner, producing engaging brand campaigns. Together, we’re excited to further develop Roposo into the top online destination for live entertainment and commerce.
Russell Barrett, CCO & CEO, BBH India, commented on the win, saying, “It’s the age of the creative economy, and Roposo is front and center of this expanding sector.” At the nexus of content, lifestyle, and business, Roposo has a tonne of potential to influence pop culture. To assist the brand reach its complete capacity, we are thrilled to work in collaboration with the fantastic team at Glance.
The first creator-led live entertainment commerce platform in the nation is called Roposo, and it is owned by InMobi subsidiary Glance, a consumer internet firm. With 14 years of experience in India, BBH India is a creative powerhouse with an arsenal of cutting-edge, consistent, and effective marketing strategies. It is an Indian social media platform for video sharing, and Glance, an InMobi subsidiary, owns it. Users can publish content to Roposo about a variety of subjects, including food, humor, music, poetry, fashion, and travel. On this platform, users can express themselves visually through their movies and photographs. BBH is a full-service, multi-national creative agency network for the digital era that is rooted in diversity—or as we like to say, “zagging.” For some of the most adored companies in the world, we offer strategic brand ideas, integrated communications, pure-play digital solutions, and much more.
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