The Board of Control for Cricket in India (BCCI) has blazoned hook-ups with three brands- Dream11, CEAT Tyres, and Amul– for the forthcoming TATA Women’s Premier League (WPL).
These brands will be associated with the league for three seasons, starting from 2023 until 2025.
Dream11 has been named the Official Fantasy Partner of the WPL. Meanwhile, CEAT Tyres, with whom the BCCI has had long-standing cooperation, will serve as the Official Strategic Timeout Partner for the league. Amul has been blazoned as the sanctioned libation mate.
The initial edition of the Tata WPL is listed to take place between March 4th and March 26th, 2023.”
There’s rising interest in the initial edition of the Tata Women’s Premier League,” BCCI clerk Jay Shah said.” New mates coming on board is a testament to the quality and fashionability that the event is set to garner amongst the suckers and other stakeholders. We’re sure that the league will give ample openings for players to showcase their class and gift.
“We’re sure that the league will give ample openings for players to showcase their class and gift. We thank all the mates for their support as we look forward to a fruitful initial edition of the TATA Women’s Premier League,” BCCI secretary Jay Shah was quoted as saying in the release. While the mates have been inked for three seasons, the Tata Group has bagged the title backing rights for a period of five times, though the BCCI didn’t reveal the exact quantum behind the deal.
The Tata Group also holds the title backing rights for the Indian Premier League, filling in for Vivo for the 2022 and 2023 seasons. Viacom18 had earlier bagged the broadcast rights — both TV and digital — on a five-time deal worth Rs 951 crore. also, the BCCI vented the five sharing votes for a total sum of Rs669 crores, making the WPL the second-most precious T20 league in the world after the IPL.
The player transaction had also taken place before this month, in which swashbuckling Indian nature Smriti Mandhana brought the loftiest shot of Rs3.4 crore from the Royal contenders Bangalore.
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