Behrouz Biryani has released its new promotion recently. The promotion is made by TILT Brand Solutions. The film takes you through the journey of two individuals who make their fresh start in a unique way of celebrating with Behrouz Biryani.
The promotion focuses on the Behrouz Biryani as “The Royal Biryani” that makes each event extraordinary with the ‘Unique Biryani recipe created before 2,000 years ‘. Indrajit Ghosh who is the Global Head of Marketing Communication and Design in Rebel Foods stated that the biryani isn’t simply one more dish in India. It induces feelings and holds a unique spot in everybody’s lives. He added that with this most recent promotion, their endeavors have been centered around making Behrouz Biryani the go-to mark for making any event unique through their rich taste and special contributions they have. The lockdown has put people in difficult situations to connect with their homes. So they had come up with the new offers to rekindle their memories with their friends and family.
The brand is parallelly running two different promotions namely Jashn-e-Behrouz and Mehfil-e-Behrouz. The 45-second long ad film includes a recently married couple, who choose to celebrate their fresh start by serving Behrouz Biryani to the orphanage kids. The ad film further shows how a basic emotion on a unique event light up everybody’s faces.
Adarsh Atal who is the Director-Creative and Content of Tilt Brand Solutions stated that they have chosen a new interpretation of ‘royalty’. He added that as described by Swanand Kirkire they have done the story format of ‘Ek tha raja, ek thi rani’ which is delivered by the recently married couple, who choose to begin their life such that not many do.
Behrouz Biryani was launched nationally in 2016 and like every other brand, it was also influenced by the pandemic and saw a loss of 40% in business. They are present across 160+locations countrywide. Rebel Foods, the parent organization of Behrouz Biryani likewise runs multi food brands worth 100 crores. The Indian food industry is moving towards the online ordering service in which Behrouz Biryani has 300+ cloud kitchens across 37 cities in India.
