Being Human Honors Farmers’ Associations for Sustainable Practices at India Fashion Forum 2024

In a poignant display of commitment to sustainability and social responsibility, Being Human Clothing, a leading brand in conscious fashion, honored farmers’ associations for their exemplary sustainable practices at the India Fashion Forum 2024. Hosted as part of the prestigious Images Fashion Awards, the event celebrated not only the glamour of the fashion industry but also its growing emphasis on ethical sourcing and environmental stewardship.

Mr. Bijou Kurien, Chairman, Retailers Association, took the opportunity to recognize and applaud the efforts of Anandhi Farmer’s Association, Pratima Organic Grower Group, and Chetna Organic Agriculture Producer Company Limited. These associations have demonstrated outstanding dedication to sustainable agriculture, fair trade practices, and environmental conservation, aligning closely with Being Human’s ethos of promoting fairer trading conditions and environmental sustainability.

Being Human Clothing showcased its commitment to conscious fashion creation, exemplified by its association with Fairtrade International. The brand’s collaboration with Fairtrade emphasizes fairer trading conditions for farmers, promoting fair wages, safe working conditions, and environmental sustainability. Being Human’s initiative has already impacted the lives of over 1500 farmers and continues to make a positive difference.

Through its association with Fairtrade International, Being Human has championed the cause of ethical sourcing and sustainable agriculture. The brand’s collaboration with these farmers’ associations underscores its commitment to supporting and empowering communities while fostering environmental stewardship in the fashion supply chain.

The India Fashion Forum 2024 served as a platform to celebrate not only fashion innovation but also the brands’ efforts towards social and environmental responsibility. Being Human’s initiative to honor farmers’ associations reflects its unwavering commitment to driving positive change and making a meaningful difference in the lives of people and the planet.