NEW DELHI, APRIL 14th’2023: BELLAVITA Luxury, a leading fragrance brand, is proud to announce the launch of six new deodorants that capture the “Spirit” of India and cricket. The collection is inspired by the two leading teams Mumbai Indians and Royal Challengers Bangalore, bringing together their passion, energy and style of T20 cricket. The latest range is long-lasting and keeps you fresh and confident, on and off the field.
Show support to your favourite teams by flaunting these special range of deodorants, curated specially for the T20 season. The perfumes are crafted for those who demand more and want to leave an unforgettable impression.
Featuring six distinct fragrances; each one is inspired by different aspects of the game. From fresh and vibrant to intense, these have been designed to capture the spirit and excitement of the cricket this summer . The range comprises four unisex deodorants and two for men. The deodorants are as follows-
SIN: A mix of blossom and nutty notes such as orange, lavender and nutmeg.
FYRE: Turn up the heat with hints of rosemary and sage balanced by the sweetness of honey and amber.
FRESH: Feel fresh all day, with this deodorant made of Italian bergamot, Australian sandalwood and juniper berries
GAME: Be a game changer by using this deodorant made of ingredients such basil, oakmoss, leather and sandalwood.
STUD: Be bold with this mix comprising cypress and carnation, all balanced by leather, patchouli and oakmoss.
DON: To be the most wanted person, this is an eclectic mix of woody and oriental.
Aakash Anand, Founder & CEO of BELLA VITA LUXURY, commented, “We are thrilled to bring forward this range of deodorants for the T20 league. Cricket is a sport that is loved and followed by millions around the world and hence we wanted to pay a tribute to the players and the game with our new collection. I believe that the deodorants will resonate with both cricket players and the fans alike.”
Ankit Kapoor, CMO and Operating Partner at Ananta Capital, added, “Our expertise in fragrances comes from our experience in developing phenomenal perfumes at affordable prices. With this new range, we intend to replicate the success of perfumes in deodorants by giving more for less to the consumer. The deodorants are inspired by the energy, class and passion of Mumbai Indians and Royal Challengers Bangalore, both teams that are loved across the country. The T20 season overlaps with the coming of summer and therefore is the perfect time for us to launch a new range. The new range will also enable us to expand our presence offline, being made available in all leading outlets, our website at the market places. We are confident that the consumers will show their love for MI and RCB and try this limited-edition range.”
