Berger paints is the second-biggest, ingenious paint company in India. Berger Paints has popped up with a new campaign. It is about Berger Home Shield, conceptualized by Lowe Lintas Kolkata, who advocates the usage of modern technology problems related to waterproofing. According to the Indian climate, it rains a quarter of a year, dampness and leakages are the inevitable problems in most households. There are so many reasons for wall leakage and certain problems.
Before we approach the scientific reasons for this problem, we must aware of the main causes of wall leakage which includes:
· Crack that occurs in the roof
· The occurrence of algae in the wall
· Poor waterproofing at the construction time
· Leakage causes the growth of unwanted plants
Berger Home Shield along with the Berger Concrete Moisture Meter promises to tackle the issue scientifically. As stated in the campaign, Abhijit Roy, MD, and CEO, Berger Paints said that Berger paint acts like a doctor for the walls. This means the responsibility of a doctor is to accurately diagnose the patient and advice the correct medicine for that. Like this, the same function is done by Berger paints. Damp walls and leakage are grim truth in Indian homes. Leakage, dampness, algae are major obstacles for every house owner. Berger Home Shield and its concrete moisture meter fix the problem. And also it gives a very peaceful atmosphere to the home.
About the campaign, Sagar Kapoor, CCO, Lowe Lintas said that leakage is a big problem that every house owner faced during a certain season. There are many fake solutions offered as there are reasons for the walls and ceilings to leak. Berger Home Shield manages this issue with its Concrete Moisture Meter and waterproofing solutions. The story hence shows the confusion of a family in upset being offered multiple solutions not knowing which one to trust. The campaign film provides advice that fake gyaan or predictions don’t work. The main problem is for walls and the correct diagnose is necessary is also for walls.
The film featuring Akshay Kumar is directed by Abhishek Varman, Well-crafted humour and brilliant performances of the actors have added a dimension to this film produced by Lin Productions. The campaign was released through online platforms. Since the release of the film, it has accumulated over 1 million views over online platforms alone. It is time for vigyaan. No more fake gyaan.
