Indian ad-land is a hotbed of creativity, fresh ideas and a unique approach to storytelling. They regularly churn out stacks of exciting and engaging ad campaigns that not only serve a brand purpose but also start exciting conversations.
This fortnightly series of exchange4media’s best ads features the most engaging and creative advertising campaigns that impressed audiences and critics between August 15 and August 29, 2022. Goodfellows “Society means different things to different people
Ratan Tata’s launch campaign shows how the company is being provided to senior citizens through young graduates who are screened for the scheme. The film shows an elderly lady in solitude doing daily tasks such as making tea, playing carrom and praying. He then goes on to describe how a ‘grandfather’ (a young girl who volunteers for the Goodfellows) enters the old woman’s life and becomes her companion. The campaign was created by Goodfellows’ in-house team
Google “#BolneSeSabHoga”
Conceptualized by Toaster, ‘#BolneSeSabHoga’ (by speaking up, anything is possible) with athletes Kiran Dembla and Nikhat Zaree shows how Google’s voice search offering helped them combat criticism of the company. The movies show Dembla and Zareen finding ways to win by learning different skills to become bodybuilding and boxing champions.
HDFC Bank ‘Origin Story of Vigil Aunty’
As part of its unique series to help digital India tackle banking fraud, HDFC Bank released ‘Origin Story of Vigil Aunty’ to introduce the character and explain why she wants to lead the movement to make India ‘Fraud Free’. Vigil Aunty is played by VJ Lola Kutty (Anuradha Menon). The campaign was conceptualized by Kinnect and has interesting pop culture references that will make you laugh.
Tinder India “We need to talk”
Conceived by The Script Room, the ‘We Need To Talk’ campaign is part of Tinder India’s ‘Let’s Talk Consent’ initiative, which explores the nuances of consent in interpersonal relationships among young adults. The film aims to encourage conversations about consent and safe dating. It revolves around a birthday party where a group of young adult friends play “I’ve Never Been”.
WhatsApp “Your privacy more protected”
WhatsApp has an Indian edition of its global branding campaign to create awareness about privacy in the app. Conceived by BBDO India, the campaign consists of a film showing an exchange between a father and son, the latter being part of a football match. Son concedes a goal just before half-time, leading to a WhatsApp chat during the break. As the pair converse, WhatsApp demonstrates its privacy features, such as end-to-end encryption, two-step verification, and a hidden online presence. The match continues and the film ends at a critical point without revealing the outcome of the conversation.
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