Mumbai, 15th February: BEST Chalo Airport Express has launched the “Board. Relax. Chalo” video campaign, with a mandate given to L&K Saatchi & Saatchi, a part of Publicis Group India. The campaign aims to create awareness amongst business and leisure travellers, encouraging them to experience the service provided by the Airport Express at Mumbai airport.
Each film highlights different facilities available to travellers for a comfortable journey to their destination. Along with guaranteed reclining seats ensuring maximum comfort, travellers also have designated spaces for their luggage and USB ports for charging their personal electronic devices. Passengers can easily book their seats by scanning a code and boarding the designated bus. Booking can also be done in advance through various channels, including counters outside airport terminals, the BEST Chalo App, and the web portal chalo.com/airport-express. Every aspect of the service, from spacious interiors to eco-friendly operations, is highlighted, inspiring travelers to rediscover the joy of stress-free travel. This campaign sets a new standard, elevating the journey from touchdown to home.
Talking about how Chalo intends to make travel hassle-free, Kartick Krishnamurthy, Head of Marketing, Chalo, added “The campaign aims to encourage people to choose the new premium airport bus service as their preferred mode of transportation. We want people to view Airport Express as a comfortable, cost-effective, and eco-friendly ride to their destination from the airport.”
Speaking about the campaign, Chandani Samdaria, Executive Creative Director, L&K Saatchi & Saatchi, said, “Our campaign for Airport Express unveils the features through a series of snappy short films, each highlighting a unique aspect. We created a Chalo ring for every climax to ensure the brand lingers in travellers’ minds post flight. Our aim was to make every arrival memorable with Airport Express.”
The Airport Express operates about 230 trips, with plans for expansion in the near future. What sets these buses apart is their commitment to sustainability, with a large percentage of the fleet being electric—a positive step towards eco-friendly mobility solutions. Operating every day from Monday to Sunday, the Airport Express service ensures convenience with buses scheduled approximately every 30 minutes in both directions, starting from 6.30 AM at the airport, with the last bus departing at 11.00 PM. Passengers can book their seats hassle-free via the App or through the web portal chalo.com/airport-express.
As Mumbai continues to evolve as a global hub of commerce and tourism, the Airport Express stands poised to become the preferred mode of transportation for discerning travellers seeking comfortable, convenient, and sustainable journeys.
Film links:
Film 1: https://www.youtube.com/watch?v=dnkVZEobfe0
Film 2: https://www.youtube.com/watch?v=xMa0tQkM_Ho
Film 3: https://www.youtube.com/watch?v=NVF6Eqgj2zo
Film 4: https://www.youtube.com/watch?v=3kEXCBSezJg
