April 2023: Betterhalf, India’s first and only full-stack, tech-enabled marriage super app launched another playful ‘April Fool’s Campaign’ with the unveiling of Perfect PaiRing – India’s first tech-enabled matchmaking ring that helps users find their perfect partner with just a simple handshake.
Perfect PaiRing works by gauging the wearer’s body’s responses to estimate if they’re an ideal match for them. Betterhalf’s algorithm makes an assessment and the wearer gets a detailed compatibility chart on their phones with a compatibility percentage telling them if they’re their ideal match.
Delighted with the launch, Pawan Gupta, Co-founder of Betterhalf said, “Believing a ring and a handshake can tell if the match is right for the wearer once seemed impossible for singles. We are excited to bring India’s first tech-enabled matchmaking ring in the market that boasts smart performance and shared compatibility chart within minutes on the wearer’s smartphone.”
Betterhalf positions its newly launched Perfect PaiRing as ‘The easiest way to find your partner’. The one-of-its-kind tech-enabled matchmaking ring was launched as part of the April Fool campaign on 1st April 2023.
Betterhalf’s Perfect PaiRing boasts smart performance with an MM1 chip, designed to find a compatible life partner with speed and accuracy. In addition, the virtual ring calculates the body’s response to meeting someone for the first time to assess if they’re the right one for their life with its in-built Heartbeat Sensor.
The ring is extremely skin friendly as it is built with hypoallergenic stainless steel and its water resistance makes it convenient for the wearer to use it even when they are at an amusement park or swimming pool.
The virtual ring has a battery life of 3-4 days which makes the partner search program highly convenient and hassle-free for the wearer. It is available in black, gold, and silver colors and in all standard sizes. Users can join the waitlist to order the product from Betterhalf’s official website and even receive free delivery across India.
Ever since the inception of the brand, Betterhalf is making headlines across all media channels for its impeccable moment marketing campaigns. Its creative campaigns have caught eyeballs and sparked relevant conversations in the community of urban singles.
Betterhalf is recognised as India’s first AI-driven app that focuses on compatibility criteria in finding a life partner. With zero intervention of parents, the app emphasises solely on behavioural matchmaking, leveraging tech and true compatibility criterias.
