The new age matrimony app has launched the Valentine’s Day campaign on Social Media for Indians to find a truly compatible life partner.
Bengaluru, February 2023: Betterhalf -India’s new age matrimony app has launched yet another unique campaign this Valentine’s Day – ‘Compatibility ho Jahan, Shadi Karo Waha’. As part of the campaign, the app urges Indians to find a life partner based on their compatibility and interests.
The campaign which was launched on Social Media features two friends waiting for their other friend who is a potential groom and has gone to celebrate Valentine’s Day with his fiance. They were having a conversation about the interests of their friend and how he met her on Betterhalf, sharing similar interests. When one of the two asks about how he found a compatible partner, the other friend told him about the Betterhalf app and how it helps people find the best match based on behavioral traits and compatibility criteria.
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Delighted with the response of social media users’ response to the campaign, Pawan Gupta, Co-founder of Betterhalf said, “We constantly strive to change the social narrative about finding the best match in this digitally driven world. Society has always looked at traditional criteria for finding a life partner but this Valentine’s Day, we urge people to be picky about their partner and find the most compatible one.”
The campaign emphasizes on its tagline – ‘Jodiyan bhale aasaman mai banti hogi, lekin unhe milane ka kaam hum karte hain. This valentine’s day just don’t fall in love but find love.’ The campaign aims to encourage people to not just find love but a lifelong partner this Valentine’s day. The campaign attracted the tremendous attention of users from across the globe. It received 10k views within a few hours after launch.
Incepted in 2016, Betterhalf is recognised as India’s fastest growing and most trusted matrimony app that focuses on compatibility criterias in finding a life partner. It helps Indians find their life partner based on their likes, dislikes, interests, preferences and compatibility.
