‘’In India’s diverse and vibrant tapestry of weddings, Betterhalf’s innovative ‘Ideabook’ is
poised to redefine the way modern Indian couples plan their dream day‘’
Bengaluru, 30th January 2024: Betterhalf – the matrimony super app and tech-enabled
end-to-end wedding planning and fulfillment company has recently unveiled its ‘Ideabook’ toexhibit more than 10,000 designs for the bride and groom to visualize their wedding. With the newly unveiled offering, the platform aims at revolutionising the fragmented wedding planning services in India, emerging as a practical tool to bring those euphoric wedding dreams to life.
Despite becoming the fourth largest sector in India by clocking $130 Bn in earnings, the
Indian wedding landscape continues to be permeated by the absence of a holistic wedding
platform that helps brides and grooms envision and execute their dream weddings. In
tandem with this, Betterhalf’s idea of dynamic ‘Ideabook’ breaks the bounds of conventional vendor listing platforms, and emerges as India’s design-first platform with over 10,000+ design ideas that will tantalize diverse wedding palettes. Furthermore, by leveraging AI technology, the Ideabook goes beyond basic tagging and offers meticulously detailed descriptions and categorizations of images. It ensures that every search result is relevant and amalgamates with the user’s specific vision for their wedding.
The Ideabook is more like a “cohesive collection of ideas”, it is the gateway to an end-to-end design, pricing, and service delivery fulfillment experience. For a well-curated wedding
journey, the Ideabook will enable more than 10 million Indian brides and grooms to transform their designs into reality with a guarantee of transparent pricing and hassle-free service delivery.
Elated about the launch of its innovative offering, Mr. Pawan Gupta, Co-founder and CEO
of Betterhalf, commented, “At Betterhalf, we have always believed that marriage is more
than just a sacred union. It is the beginning of a life-long legacy of timeless memories. With our latest ‘Ideabook’, we are not only offering users a pathway to inspiration, but an
opportunity to transform those ideas into tangible reality. With 50,000 satisfied Indian users, the Ideabook has become more than just a search tool and a catalyst for immaculate Indian weddings.”
Betterhalf’s Ideabook is a game-changer in a market filled with generic search options. It
offers a personalized experience with various categories of designs in diverse sections. This
allows users to discover precise ideas for vibrant haldi decors, portrait mehendi and pre-
wedding rituals, theme-based mandap decors, and more. Prioritizing customization, the
Ideabook delivers a wedding experience that resonates and caters to the user’s unique
cultural and personal preferences. Users can take these inspirations and, with Betterhalf’s
expertise, turn them into actual wedding plans.
In addition to the Ideabook, Betterhalf is also leading the charge in technological innovation
in the realm of wedding planning by augmenting initiatives like the Real Immersive Tour for
virtual venue visits, an attractive venue listing page, and a comprehensive planner tool.
Undoubtedly, the dynamic ‘Ideabook’ is a clear testament to Betterhalf’s devotion to
revolutionizing India’s wedding planning industry through technology. With the launch of
Ideabook, Betterhalf has made an indelible mark in the wedding industry, solidifying its
position as a forerunner in the tech-driven wedding planning space.
