The Insuretech platform looks to Revolutionize Group Insurance with an aim to Raise India’s Coverage from 10% to Over 50% Within Years
Mumbai, 1st September 2023 – The visionary founders of Healthysure, a distinguished name in the Insurtech sector, proudly introduce their new brand, Bharatsure. Leveraging their proven expertise and experience, the founders are once again at the forefront of innovation with the launch of Bharatsure. This venture is poised to revolutionize group insurance distribution by seamlessly integrating cutting edge technology, personalized pricing solutions, and operational support.
“Our journey with Bharatsure is guided by our mission to democratize group insurance, making it accessible and affordable for organizations across India. We are not just providing technology; we are nurturing partnerships that drive progress,” commented Mr. Anuj Parekh, CEO and Founder of Bharatsure Group.
Empowering the Future of Group Benefits Distribution
With a strategic focus on empowerment of the insurance ecosystem, Bharatsure equips insurance players like licensed brokers, agents, banks, institutions—with the tools they need to offer tailored group benefits to their customers.
Through its innovative Infrastructure-as-a-Service (IaaS) solution, Bharatsure is uniquely focused on enabling intermediaries to play a proactive role in distributing group insurance and even healthcare products like doctor consultations, health checkups, mental wellness, fitness programs and more.
The platform provides white-labelled technology that can be customized to mirror each partner’s requirements. Bharatsure provides partners with a one-stop platform for centralized operations through white-labelled dashboards for their customers powers integrations with insurers, TPAs, healthcare providers and even HRMS systems. The partner can focus on building their brand with the technology being powered by the Bharatsure platform.
Bharatsure’s pricing engine empowers partners to instantly generate quotes from a diverse range of insurers, enhancing the efficiency and accuracy of client interactions. Partners can now benefit from exclusive guided sales quotes from 20+ insurers with instant indicative rates.
Moreover, Bharatsure’s comprehensive post-sales support system ensures efficient member management and 24×7 real-time claims assistance, which enables our partners to provide a seamless post-sales experience to their clients.
Embedding Group insurance and Healthcare
In addition, Bharatsure seamlessly integrates and embeds group insurance and healthcare products into existing products or services of its partners, which will enable users to obtain insurance and healthcare coverage without navigating separate processes.
By leveraging data from their partner platform, personalized coverage and pricing can be offered, whether in e-commerce, BFSI, healthcare or any other industry. Embedding insurance within various consumer touchpoints will not only streamline policy purchase, claims, and management but also expand its reach, making protection more convenient and tailored to individual needs.
Why focus on Group Insurance Infrastructure
“Today almost 90 Crore Indians are without access to health insurance security. Developed economies have attained high insurance penetration by focusing on group insurance. If India is to achieve 100% Health insurance penetration, we too need to revolutionize our group insurance distribution ecosystem. We have built the right tools and an open technology stack so that the wider ecosystem finds it easy to sell, manage and consume group insurance” added Co-founder Mr. Sanil Basutkar of Bharatsure Group
Bharatsure’s ambitious roadmap includes rapid expansion, helping cover more than a 1 Crore Indians in the next two years. While India currently has around 10% of the population covered through group insurance, Bharatsure will be playing an important part to see this number go beyond 50% in the coming years. The company’s goal is to empower partners to achieve growth and excellence by harnessing the capabilities of Bharatsure’s platform.
