Bharti AXA Life Insurance started business operations in the second wave of growth in the private insurance space in 2006. Bharti AXA Life Insurance Company is now in a tie-up with Primaro Skills to assist health care workers who are struggling day and night to serve the people in the midst of COVID-19 epidemics. The company on Saturday launched the ‘GotYouCovered’ campaign as a special initiative to appreciate frontline healthcare workers who are working to protect people from the COVID-19 pandemic.
As the World Health Organization celebrates Universal Health Day, it aims to provide affordable and quality health care to citizens of all countries, and the company aims to raise awareness of the importance of protecting life and health from all uncertainties. Bharti AXA Life Insurance has partnered with Primaro Skills and Training, a skills development organization that provides free skills and training programs to young people at the Atmanirbhar Bharat initiative. The insurance company has promoted and encouraged the #GotYouCovered initiative to acknowledge the efforts of leading healthcare professionals.
The new offer is designed to give a face mask for every health worker or a student enrolled in Primaro Skills or with the usage of shares of this initiative of Bharti AXA on social media. Parag Raja, MD, and CEO, Bharti AXA Life Insurance, who launched the campaign, said in a statement that the crisis has made people aware of the importance of life protection and health in overcoming any financial hardship that they face.
Parag Raja revealed that the #GotYouCovered campaign is educating people to invest in life and health insurance to protect everyone and build a safer and healthier future. As part of the #GotYouCovered campaign, Bharti AXA Life Insurance distributed masks to newly trained health workers and students at the Delhi Police Station at Chittaranjan Park at a congratulatory event on Primaro Skills and Training Universal Health Care Day.
